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Articles (7):
SEO Ripoffs...Ruining A Good Thing
February 20, 2009
While some highly reputable companies work to legitimize SEO as a staple marketing tactic for companies big and small, some providers continue to give the industry a black eye.
Paid Search Marketing For Branded Terms, A Slippery Slope
January 21, 2009
While some research shows benefits to running a PPC campaign along with your SEO efforts for branded terms, but proceed with caution says Netvantage Marketing's Adam Henige. There's a short list of questions to ask when taking this approach to see if it's a sensible use of your marketing dollars.
How PPC and SEO Can Benefit Companies In A Struggling Economy
January 07, 2009
An industry expert discusses ways in which online marketing dollars can help build market share, diversify a client base and reach new target markets.
Do You Google or Yahoo? What It Says About You.
August 27, 2008
Taking a look at the demographics of search engine audiences, and what it means to your online marketing strategy.
Google vs. Automation
August 11, 2008
An online marketing professional discusses the impact of Google cracking down on automated queries.
Web Analytics, the communication factor
July 30, 2008
Adam Henige discusses ways to make sure that your web analytics remain business focused.
The importance of tracking your marketing campaigns
June 03, 2008
Netvantage Marketing Managing Partner Adam Henige takes a look at how web analytics can help companies improve their marketing ROI. |
