|
Articles (3):
Focus on Increasing Customer Loyalty to Increase Small Business Revenue
April 29, 2011
Working with small businesses on a daily basis has given me a deep appreciation for the impact that loyal customers and brand advocates can have on a business. It is important for small businesses to use their resources and time to keep their loyal customers loyal.
Branded PPC Campaigns: Should You Bid on Your Company Name?
April 19, 2011
A common question that arises while working with and managing a company's PPC efforts is whether or not they should be bidding on branded keywords if they are already ranking number #1 organically (for their company name). Logically, it doesn't seem to make sense to pay for keywords your website is already ranking #1 for in the search engine results, for free. However, it�s important to consider some of the reasons why a company should enhance their online presence with the help of a branded PPC campaign.
Analyze Competition in AdWords
March 30, 2011
The AdWords Analyze Competition feature, which was rolled out to all US advertisers at the end of August, after first being released in limited beta by Google in June of this year, is a great (lesser known) tool for understanding how your own campaign performance stacks up against the competitive landscape. |
