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Articles (4):
Transform Your Case Studies Into Success Stories
April 13, 2007
Writing a successful case study requires a lot more than a simple problem-solution statement. Here are some tips for writing persuasive case studies.
Writing Convincing Customer-facing Marketing Collateral
April 05, 2007
A growing business constantly needs to create loads of marketing collateral such as brochures, whitepapers, case studies, leaflets, product documents, corporate info documents, etc. To make your collateral generate a positive impact on the audience, provide all relevant information and at the same time take care of brand imagery is a tough task. Here are some tips to write convincing collateral.
Drafting newsletters to enhance brand image and keep it at top-of-the-mind
March 02, 2007
Newsletter is a great way to maintain constant contact with your target audience and at the same time enhance brand awareness. This entices every marketer to jump into newsletter or ezine marketing, but if attention is not paid, it might have a negative impact on you brand image. Here are some tips to get started.
Don't Let Your Website Let You Down
February 23, 2007
You cannot wait to make your prospects come to you on their own; instead, you have to pull them through many online and offline channels including - corporate website, webinars, podcasts, blogs, online marketing, email marketing, articles, press releases, direct marketing, event participation and more. Bottom line - you need quality content to execute all these successfully. Here are some tips for powerful web writing. |
