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Articles (5):
So You Want To Be A Guru
November 25, 2003
Unfortunately claiming guru status doesn't work. In fact to do so denies you the hope of grabbing this lofty position. It can be obtained only indirectly through demonstration.
Ezines: Creating Potential Customers
October 29, 2003
If you are not publishing an ezine, start one yesterday. Here's why. People Expect It. Credibility is tough to build on the Web. Without a store and goods that can be handled, and even smelled, it's difficult for people to believe in you, your site, or your business. What you offer on your website has no substance really. All is images, and your visitors know this.
Help Your Visitors Help Themselves
October 19, 2003
You hope to be able to create content and sales presentations so simple and complete your visitors will always have every speck of information needed. And thus be able and willing to act as you want them to. In reality, we all get hung up now and then, even on simple things.
Edit Your Ebook Else Trash It
September 04, 2003
If you want folks to read what you write, it must be edited. If you don't wish to do so, you may as well trash it. Readers will do it for you, if you don't.
It Takes a Lot of Hits!
November 18, 2002
Commonly we hear that a one or two percent CR (Conversion Ratio) is good. By this is meant that one or two visitors take the desired action in accordance with the site purpose. |
