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Articles (21):
Serious Business
December 17, 2003
It's no secret that the US economy has slowed down, but the stock market does appear to be on the rebound.
A Great Opportunity
October 29, 2003
Every time you turn around it seems you see another affiliate program which promises you vast riches. They give you all the sales material you need and even throw in a free web page. How can I lose, one might think.
Two Types of People
October 25, 2003
Those with a "brick and mortar" business, quickly learn that there are two types of people they will meet in their store. Those who can afford to pay for the goods and services, and those who can't. Now that seems simple enough.
Only One Chance
October 23, 2003
This is a real life story, so bear with me while I give some background information. We have a "free ad" section at our web site where people can place an ad for their business. Ads are submitted weekly and published on the web.
Also Rans
October 19, 2003
I don't care if you are in an affiliate program, are involved in Network Marketing or just trying to sell your products to a niche market. Just ask yourself this: How many of the "High Fliers" have their own web site, and how many of the "Also Rans" don't?
Learn From Your Mistakes
October 19, 2003
Much of the "hype" concerning affiliate programs centers on the anonymity of the web, and that you won't have to have a "face to face" relationship with your potential clients. Let the autoresponders do the work, have the money deposited in your bank account while you sleep, yatta, yatta, yatta.
Brand Recognition
October 19, 2003
Most of your larger companies have recognized the value of brand recognition. McDonalds has their arches, Goodyear has its blimp and AOL has its distinctive pyramid.
You Can't Afford To Be In Business
October 19, 2003
We've all heard the old saying "Penny Wise and Pound Foolish”. It never ceases to amaze me that someone will join an income opportunity program, but not effectively promote it and scout out new customers.
Your Target Market
October 19, 2003
Identifying your target market is one of the things you should have learned in Marketing 101, no matter what school you attended. Many of us attend the "School of Hard Knocks", and if you don't learn it there, you probably never will be successful in your marketing efforts.
Pick Up the Slack
October 18, 2003
Many people in business on the Internet try to market only one product. If the demand for that product is weak or if the demand dries up, they are virtually out of business.
Low Key Marketing
October 18, 2003
Email marketing, if done correctly, is one of the most effective network marketing tools available. Now I am not condoning "spam" which is a practice widely used today.
Ad Space
October 17, 2003
Ad space in an ezine or on a web site, is just that - space, and the web has no magical powers. If you write a bad ad, you will not get responses.
Cultural Misfits
October 05, 2003
I was talking with someone I know who is a real wiz with computers. He was telling me that if someone is persistent enough, they can basically break into any computer. Our service provider was recently attacked and the hackers placed programs in the system, which were disruptive.
The Personal Touch
October 02, 2003
Sure, the e-tools available for an online merchant are great. You have up to the minute product selection on your web pages, and autoresponders that can follow up requests.
Negative Vibes
September 09, 2003
It never ceases to amaze me that some people trying to do business on the Internet exhibit a bad attitude. It can take many forms.
Your Most Valuable Asset
September 08, 2003
Email to some is simply a way to contact friends and family and keep in touch. To others, it is a very important method of communicating with business associates.
Words Sell
July 02, 2003
They say that a picture is worth a thousand words. While this may be true if the picture is a schematic of a complicated gizmo you're trying to put together, it is hardly the case when it comes to your ads.
Positive Cash Flow
June 19, 2003
It doesn't matter how great your product is or how wonderful your service, if you don't have customers, all you have is a skill, or a product.
Wasting Time
May 12, 2003
Whether you are writing an article for a magazine, trade journal, online publication, or a press release, there are certain conventions you must follow.
Turn on the Lights
February 19, 2003
We hear it said that in order to be in business, you must have a Business Plan, and this is true.
More Harm Than Good
E-mail is an extremely important and effective means of communication and is used by millions of people, for personal and commercial purposes. Its convenience and efficiency is threatened however by the rise in spam. |
