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Articles (4):
How We Should Be Thinking About Display Advertising - Part Two
November 04, 2008
In this second installment, we will cover some specific technologies and tactics that can be used to improve the effectiveness of your display advertisements.
How We Should Be Thinking About Display Advertising - Part One
October 07, 2008
In interactive advertising, display ads provide opportunities for highly effective campaigns by providing the widest possible messaging net and, with the right approach, intriguing, smart, and instantly engaging micro-experiences. But with so many limitations inherent in display advertising, how can we successfully communicate client messaging, make consumers feel, and drive deeper brand engagements? Let us start by reviewing our challenges.
Forming Emotional Connections through Interactive
September 15, 2008
The new web 2.0 landscape is focused on providing consistent, logical and easy ways for users to interact with brands, and with each other. But what the heart of web 2.0 has to offer in functionality, it may lack something very important -- feeling. How do we as brands, and agencies, accomplish the first rule of advertising, the evocation of happiness, sympathy, motivation, or inspiration in consumers, in a digital landscape?
How to Effectively Advertise in a Social Media Landscape
July 22, 2008
One of the toughest challenges for brands in our new marketplace is how to effectively communicate in a universe that is controlled by the consumer. |
