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Articles (24):
Why Mobile SEO is a Must in 2010
February 25, 2010
SEO is evolving at a lightning fast pace. With the emergence of mobile search, staying connected to potential customers, and where and how they search, has just gotten a bit more complex. With global mobile usage around 4.2 billion and rising, the importance of establishing a strong SEO presence should not be underestimated. More striking is the fact that iPhone users represented about 5% of the smartphone market in 2008, yet drove 65% of all mobile searches. This means that people want to search on their mobile devices, they just need a capable phone to do it.
Are Google's AdWord Innovations Making In-House PPC Management a Thing of the Past?
February 01, 2010
Early AdWords pay per click (PPC) seems downright obsolete compared to the new interface-clad, multi-report processing, and advanced conversion tracking options of AdWords today. In the past, a good enough PPC campaign consisted of a strategic set of keywords, an understanding of the different match types, a few negative keywords, clean campaign and ad group structure, and basic geo-targeting. Today, using AdWords can be pretty intimidating. It has become both an art and a science that takes extensive time and knowledge to create successful campaigns.
5 SEO Resolutions for 2010
January 12, 2010
The search engine optimization (SEO) industry has never been a stagnant one, and this year will be no exception. In order to keep up with changes in search engine algorithms, search engine players, and user behavior, SEO professionals will need to make important resolutions to change their strategies in 2010.
Ten Emerging Technologies That Are Changing the Way We Work
December 10, 2009
Since the beginning of the information age, through the dot-com bubble and the Web 2.0 explosion, and now entering 2010, technology has had an increasingly large impact on the way we work.
5 Reasons for Advertisers to Thank Google This Year
November 20, 2009
As another holiday season edges near, we started thinking about all the things we're thankful for this year. Over the past twelve months, Google has spoiled us again and again with new search engine marketing tools and upgrades that we adore. It's our turn to say thank you for the pay per click (PPC) contributions Google has given us, so we're taking this time to highlight the top five things to be thankful for in PPC this year.
The Grinch Who Stole E-Commerce: Will Site Downtime Ruin Your Black Friday?
November 04, 2009
When choosing a hosting provider for your online store, your decision can make or break your holiday season. Today’s economy has forced many businesses to reassess their budgets and lean toward cheaper services. However, if costs eclipse reliability, cheaper may end up costing more in the long run. If you want robust online sales this holiday season, the first step is to make sure that you have a reliable host that will keep your site up and running through the traffic surges of Black Friday, Cyber Monday, and the rest of the holiday shopping season.
Give Your E-Commerce Site the Gift of SEO
October 22, 2009
Best practices and insights for a holiday SEO campaign that will deliver results for years to come.
5 Must-Ask Questions when Choosing an SEO Firm
September 23, 2009
If you're thinking of switching to a new SEO agency, or outsourcing your in-house SEO efforts, choosing the right agency is one of the most important ROI decisions you can make. However, the right questions to ask aren't always obvious.
Content Theft - the Unseen Crime
July 09, 2009
Confronting and dealing with the threat of plagiarism and content theft online and its impact on brand and SEO campaigns.
How Chasing Bing and Google can Cause Fundamental SEO Mistakes
June 22, 2009
With Microsoft’s release of their new search engine Bing, some major changes by Google, and the much-hyped ascent of social media, more and more companies are trying to win traffic by reacting to adjustments in the SEO landscape. However, the center of an SEO strategy should be based on fundamentally sound principles, not reactions to frequent changes in the game. In a hurry to capitalize on untapped resources or temporary benefits, many companies lose sight of important best practices – things to do and things not to do.
How your Hosting Decision Impacts Online Marketing Efforts
May 20, 2009
Considerations such as cost, bandwidth, and storage space are the primary factors most consider, but there are other components that are often overlooked. Making a decision about hosting, although complicated, should be done thoughtfully as it is easy to choose an unfit host without realizing the detrimental impact it can have on your online marketing efforts.
Effective Strategies for Managing an International PPC Campaign
March 23, 2009
In this article, we'll seek to clarify the best ways to create an effective international PPC strategy and show some common mistakes to avoid.
5 Common PPC Pitfalls
February 09, 2009
Pay per Click advertising is still hot and effective, but having a fully optimized campaign requires more work than many think. Being good is challenging, being great is extremely challenging, which makes knowing what to do as well as what not to do more important than ever.
The Tough Economy Can Be Good News for Some Firms
January 13, 2009
Can a bad economy actually be good news? Not only can it be good news, it can also represent exciting and substantial growth opportunities for leading organizations. Not all firms will be able to reap the rewards of a bad economy, but good - especially great firms - will be better off in the long term. These firms will not only continue to grow, albeit at a slower pace in some cases, but as less able companies under perform or fail the best suited will disproportionably capture market share and reap the rewards of lower customer acquisition costs.
The Five Best Viral Holiday Campaigns of 2008
December 17, 2008
The holiday season always fuels B2C growth, and while this season may be a bit slower, the ability to make an impact may be more important than ever. From the famous Coca-Cola holiday soda can, to the ribbon on top of a new Lexus, the holiday season is a marketing and advertising nirvana with ripe opportunities and rewards for those who can standout.
Social Media and the 2008 Election
October 27, 2008
In the past few years social media has solidified its position as a legitimate way to market a brand, product, or service. In this election year politicians and other public figures have not missed this revelation. Many politicians can now be found on social networking sites, such as Facebook and MySpace, as well as submitting campaign videos to sites like YouTube or Vimeo.
Search Showdown: Barack Obama vs. John McCain
September 26, 2008
As the Presidential election draws near, the competition between Barack Obama and John McCain is becoming increasingly intense. The two candidates are tirelessly working to spread their message to as many voters as possible, in the hope of winning the election in November.
The Future of Search - Semantic, Mobile and Beyond
June 30, 2008
Search is currently on the brink of huge changes and these changes will be both exciting and useful for the consumer.
Social Media Optimization: The Power of Popular Opinion
January 09, 2008
You should care about Social Media Optimization (SMO), because you care about your company�s image. There�s an old saying that goes something like...
Social Media Optimization: Spin your "Friends"
January 04, 2008
Social Media Optimization: Spin your "Friends" - "Spin" is usually associated with politics...
Google Bombing is Dead
March 13, 2007
Google Bombing may be dead, but the MySpace generation is changing the way the Presidential Web Wars in 2008 are being waged.
Maximize Your Online Shelf Space
November 16, 2006
Much can still be done to increase your online shelf space and to ramp sales this holiday season. Your choices are limited, but initiatives such as..
Google Bombing Explained
November 03, 2006
Google Bombing has been in the news quite a bit recently, especially given the upcoming mid-term elections, but many people are not clear on what exactly Google Bombing is and the impact it has on search engine results.
SEO PR: Buzzworthy or Just Hype?
September 25, 2006
SEO PR is currently in buzz overkill mode in the Search Engine Marketing industry, but is drastically underutilized in the traditional PR world. Many traditional PR agencies are misinformed about Search Engine Marketing in general and are completely taken aback by SEO PR specifically. News (1):
NeboWeb Helps Stiefel Laboratories Launch REVALESKIN' Spain
March 17, 2008
NeboWeb, an Atlanta-based Interactive Marketing Agency, announced the launch of the Spanish version of the REVALESKIN' website. |
