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Articles (43):
4 SEO Questions for 2012
February 01, 2012
Frequently in our office, a comparison between SEO and PPC is made where SEO is the plodding marathoner, maintaining a steady pace to eat up the miles and win the race, while PPC is the sprinter, rapidly looping the track to top their best time.
12 SEO Resolutions for 2012
January 03, 2012
Between the multitude of Google's algorithmic updates (including Panda), the introduction of instant search, and the premium placed on quality content; 2011 has been a revolutionary year for SEO.
5 SEO Strategies that Stand the Test of Time
September 30, 2011
I love SEO, don’t get me wrong. When compared to other mediums, SEO consistently brings the most cost efficient website traffic time and time again. However, too many SEO people tend to view SEO as the business and/or brand strategy, not a medium or marketing campaign that supports the business. They think the tail wags the dog so to speak.
Choosing an SEO Agency: Anything but Black and White
July 01, 2011
Thanks to Google, the connotation surrounding “Panda” no longer brings to mind the image of an adorable Asian bear. Instead, the Panda is a signal of sudden, intensive change to search marketers. With the implementation of Google's recent Panda update to its search algorithm, it’s clear that SEO is evolving even more quickly than anticipated. What isn’t plain and simple is how SEO agencies are going to help clients adapt to the constant changes. The days of cookie cutter tactics are over, and if you are in the market for an SEO agency, you need to find a firm that understands and embraces the fluid nature of search.
4 Common Remarketing Mistakes
April 26, 2011
Remarketing (or retargeting as it’s sometimes called) has undergone a rebirth of sorts thanks to Google. Previous remarketing platforms lacked the flexibility, measurability, and reach that Google’s remarketing tools provide. Combine these factors with the ease and convenience of being able to manage your remarketing campaigns directly in AdWords, and it’s easy to see why remarketing is taking off again.
Google’s Master Plan: 5 Things You Didn’t Know Google Did
April 04, 2011
Over the course of the last ten years, using strategies of acquisition, evolution, and domination, Google has solidified itself as THE search engine. When people think Google, the first thing that comes to mind is the biggest search engine in the world.
5 Things You Didn’t Know Google AdWords Could Do
February 07, 2011
Google is in a state of perpetual change. Using a chameleon-like strategy, Google quickly adapts everything from their algorithm to Google Analytics enhancements to reflect the changing online environment. As a result, even the most cognizant interactive marketer may not be aware of every trick of the trade.
Form vs. Function: Why you don't have to pick between SEO and great design
January 04, 2011
Sometimes, you just want things to work. It doesn't matter if it's pretty, polished, or perfect; efficacy is all you care about. Other times, you want to enjoy the experience at your leisure, and appreciate the beauty of the experience. This is often the main issue in the major battle between SEO and design. So how can you reconcile these two needs?
5 Search Marketing Wishes
December 14, 2010
I wish I may, I wish I might ... see my wildest dreams come true this year. In the spirit of Christmas, new beginnings, or just plain old wishful thinking, there is a certain feeling in the air around the office that is conducive to fantasizing. Although our wishes aren't for the latest and greatest toy anymore, except for the newest iPhone, that doesn't make them any less fervent. Mixing one part Grinch, one part childlike spirit, and one part rant, here's our Christmas list.
Are You Being Penalized?
November 15, 2010
Google spiders are like a mother in law, repeatedly scrutinizing everything on the web. While Google’s inspection of your site can have positive benefits, such as better rankings and more pages indexed, it can also lead to potential problems.
Five Lies SEO Companies Tell
October 25, 2010
SEO is the life blood of any online organization; drawing traffic from search engines is imperative for businesses attempting to achieve conversions, sales, and other objectives. However, not all SEO strategies are created equally. In fact, your SEO firm may be advising you to use strategies that are more busted than the dot com bubble.
4 Quick & Easy E-commerce SEO Tips
September 30, 2010
Nothing is less appealing to a consumer than the lack of individuality often associated with poorly designed e-commerce sites. Generic and interchangeable, e-commerce sites are large and difficult to optimize, so why even try? Because for the sites that do optimize, the results are memorable, unique, and create brand loyalty in a way the competition can’t.
When SEO Goes Wrong
September 01, 2010
SEO is universally considered the most efficient way to attract traffic to a website. However, an improper strategy or technique can often lead to less than optimal results. When a firm is trying to find the right SEO firm, they can potentially contract a company that is outdated, has limited understanding of proper strategy and best practices, and will at best offer bad advice. Worst case scenario, when SEO goes wrong, it can cripple your online efforts, driving traffic away, instead of towards your site.
The Death of the SEO Agency
August 12, 2010
Search engine optimization just isn’t what it used to be. Don’t get me wrong, it’s still extremely effective, but what was once a standalone, cutting-edge practice is now the well-known foundation for other digital marketing initiatives. Search is the largest and most effective channel for interactive advertisers today; it’s the biggest bang for your buck and the bread and butter for everyone from small businesses to Home Depot. But that’s not news. What’s changed in search over the past few years is that, in addition to being the foundation for other initiatives, it is also influenced and guided by a larger, more encompassing marketing context, as opposed to the severely technical nature of its past.
Google TV: Worth a Second Look
July 23, 2010
Just when you think you’ve got it all figured out, Google throws you a curve ball. A new product, algorithm shifts, mobile phones -- Google’s progress is rapid and goes in unexpected directions. A foray into TV marks the latest addition to the rapidly growing arsenal.
5 Things Pay Per Click Advertising Won’t Be
June 30, 2010
PPC advertising has been around for what seems forever now, in marketing terms anyway, and has proven to be an extremely effective strategy for online marketing. Google created this perfect idea for search advertising, and with it came a sense of omnipotence, but PPC isn’t a magic marketing bullet. So, in an effort to set expectations, let’s talk about what PPC won’t be.
5 Things SEO Won’t Do
May 17, 2010
Interactive campaigns rely heavily on SEO, and for a good reason. SEO is a great tool for gaining exposure, increasing traffic, and building a brand. However, SEO is not a magic bullet that will cure all of your marketing woes in one fell swoop. Often, clients approach an agency with little to no idea of what SEO is used for or how effective it will be. Their ideas just don’t line up with how SEO truly works. There seems to be some SEO urban myths out there - so what’s true and what’s not?
The Evolution of Search Engine Optimization
April 26, 2010
The biggest change search engine optimization has seen in the last 5 years is recognition. Previously, "SEO" was a term that might be thrown in at the end of a meeting and left mostly unexplained. Now, SEO is a major focus of many firms' marketing campaigns - and it's often specifically requested.
Paid Analytics Versus Google Analytics - Round 1
March 25, 2010
Google Analytics is a great tool with a great price (free), but does it provide enough data for your company? As online marketing continues to grow and change, web analytics has become a reliable cornerstone for marketing teams across the world, from mom-and-pop shops to Fortune 500 enterprises. Over time, a number of options have arisen to meet the needs of these marketers. In this article we’ll explore the pros and cons of the free Google Analytics offering compared to paid options such as Webtrends, Omniture, and Google’s own Urchin 6.
Why Mobile SEO is a Must in 2010
February 25, 2010
SEO is evolving at a lightning fast pace. With the emergence of mobile search, staying connected to potential customers, and where and how they search, has just gotten a bit more complex. With global mobile usage around 4.2 billion and rising, the importance of establishing a strong SEO presence should not be underestimated. More striking is the fact that iPhone users represented about 5% of the smartphone market in 2008, yet drove 65% of all mobile searches. This means that people want to search on their mobile devices, they just need a capable phone to do it.
Are Google's AdWord Innovations Making In-House PPC Management a Thing of the Past?
February 01, 2010
Early AdWords pay per click (PPC) seems downright obsolete compared to the new interface-clad, multi-report processing, and advanced conversion tracking options of AdWords today. In the past, a good enough PPC campaign consisted of a strategic set of keywords, an understanding of the different match types, a few negative keywords, clean campaign and ad group structure, and basic geo-targeting. Today, using AdWords can be pretty intimidating. It has become both an art and a science that takes extensive time and knowledge to create successful campaigns.
5 SEO Resolutions for 2010
January 12, 2010
The search engine optimization (SEO) industry has never been a stagnant one, and this year will be no exception. In order to keep up with changes in search engine algorithms, search engine players, and user behavior, SEO professionals will need to make important resolutions to change their strategies in 2010.
Ten Emerging Technologies That Are Changing the Way We Work
December 10, 2009
Since the beginning of the information age, through the dot-com bubble and the Web 2.0 explosion, and now entering 2010, technology has had an increasingly large impact on the way we work.
5 Reasons for Advertisers to Thank Google This Year
November 20, 2009
As another holiday season edges near, we started thinking about all the things we're thankful for this year. Over the past twelve months, Google has spoiled us again and again with new search engine marketing tools and upgrades that we adore. It's our turn to say thank you for the pay per click (PPC) contributions Google has given us, so we're taking this time to highlight the top five things to be thankful for in PPC this year.
The Grinch Who Stole E-Commerce: Will Site Downtime Ruin Your Black Friday?
November 04, 2009
When choosing a hosting provider for your online store, your decision can make or break your holiday season. Today’s economy has forced many businesses to reassess their budgets and lean toward cheaper services. However, if costs eclipse reliability, cheaper may end up costing more in the long run. If you want robust online sales this holiday season, the first step is to make sure that you have a reliable host that will keep your site up and running through the traffic surges of Black Friday, Cyber Monday, and the rest of the holiday shopping season.
Give Your E-Commerce Site the Gift of SEO
October 22, 2009
Best practices and insights for a holiday SEO campaign that will deliver results for years to come.
5 Must-Ask Questions when Choosing an SEO Firm
September 23, 2009
If you're thinking of switching to a new SEO agency, or outsourcing your in-house SEO efforts, choosing the right agency is one of the most important ROI decisions you can make. However, the right questions to ask aren't always obvious.
Content Theft - the Unseen Crime
July 09, 2009
Confronting and dealing with the threat of plagiarism and content theft online and its impact on brand and SEO campaigns.
How Chasing Bing and Google can Cause Fundamental SEO Mistakes
June 22, 2009
With Microsoft’s release of their new search engine Bing, some major changes by Google, and the much-hyped ascent of social media, more and more companies are trying to win traffic by reacting to adjustments in the SEO landscape. However, the center of an SEO strategy should be based on fundamentally sound principles, not reactions to frequent changes in the game. In a hurry to capitalize on untapped resources or temporary benefits, many companies lose sight of important best practices – things to do and things not to do.
How your Hosting Decision Impacts Online Marketing Efforts
May 20, 2009
Considerations such as cost, bandwidth, and storage space are the primary factors most consider, but there are other components that are often overlooked. Making a decision about hosting, although complicated, should be done thoughtfully as it is easy to choose an unfit host without realizing the detrimental impact it can have on your online marketing efforts.
Effective Strategies for Managing an International PPC Campaign
March 23, 2009
In this article, we'll seek to clarify the best ways to create an effective international PPC strategy and show some common mistakes to avoid.
5 Common PPC Pitfalls
February 09, 2009
Pay per Click advertising is still hot and effective, but having a fully optimized campaign requires more work than many think. Being good is challenging, being great is extremely challenging, which makes knowing what to do as well as what not to do more important than ever.
The Tough Economy Can Be Good News for Some Firms
January 13, 2009
Can a bad economy actually be good news? Not only can it be good news, it can also represent exciting and substantial growth opportunities for leading organizations. Not all firms will be able to reap the rewards of a bad economy, but good - especially great firms - will be better off in the long term. These firms will not only continue to grow, albeit at a slower pace in some cases, but as less able companies under perform or fail the best suited will disproportionably capture market share and reap the rewards of lower customer acquisition costs.
The Five Best Viral Holiday Campaigns of 2008
December 17, 2008
The holiday season always fuels B2C growth, and while this season may be a bit slower, the ability to make an impact may be more important than ever. From the famous Coca-Cola holiday soda can, to the ribbon on top of a new Lexus, the holiday season is a marketing and advertising nirvana with ripe opportunities and rewards for those who can standout.
Social Media and the 2008 Election
October 27, 2008
In the past few years social media has solidified its position as a legitimate way to market a brand, product, or service. In this election year politicians and other public figures have not missed this revelation. Many politicians can now be found on social networking sites, such as Facebook and MySpace, as well as submitting campaign videos to sites like YouTube or Vimeo.
Search Showdown: Barack Obama vs. John McCain
September 26, 2008
As the Presidential election draws near, the competition between Barack Obama and John McCain is becoming increasingly intense. The two candidates are tirelessly working to spread their message to as many voters as possible, in the hope of winning the election in November.
The Future of Search - Semantic, Mobile and Beyond
June 30, 2008
Search is currently on the brink of huge changes and these changes will be both exciting and useful for the consumer.
Social Media Optimization: The Power of Popular Opinion
January 09, 2008
You should care about Social Media Optimization (SMO), because you care about your company�s image. There�s an old saying that goes something like...
Social Media Optimization: Spin your "Friends"
January 04, 2008
Social Media Optimization: Spin your "Friends" - "Spin" is usually associated with politics...
Google Bombing is Dead
March 13, 2007
Google Bombing may be dead, but the MySpace generation is changing the way the Presidential Web Wars in 2008 are being waged.
Maximize Your Online Shelf Space
November 16, 2006
Much can still be done to increase your online shelf space and to ramp sales this holiday season. Your choices are limited, but initiatives such as..
Google Bombing Explained
November 03, 2006
Google Bombing has been in the news quite a bit recently, especially given the upcoming mid-term elections, but many people are not clear on what exactly Google Bombing is and the impact it has on search engine results.
SEO PR: Buzzworthy or Just Hype?
September 25, 2006
SEO PR is currently in buzz overkill mode in the Search Engine Marketing industry, but is drastically underutilized in the traditional PR world. Many traditional PR agencies are misinformed about Search Engine Marketing in general and are completely taken aback by SEO PR specifically. News (1):
NeboWeb Helps Stiefel Laboratories Launch REVALESKIN' Spain
March 17, 2008
NeboWeb, an Atlanta-based Interactive Marketing Agency, announced the launch of the Spanish version of the REVALESKIN' website. |
