Brian Victor Ortiz

Articles (6):

100 Questions Your SEO Should Ask You
June 29, 2007
Before signing on with a search engine marketing firm, there are key questions from the seo practitioner's perspective that need to be addressed.

Swallowing Google Guarantees – Forego The SEO Chaffing
June 18, 2007
Discussion on whether specific SEO guarantees for Google are ethical.

Pay Per Click Advertising (PPC) vs. Natural or Organic Search Engine Optimization
April 16, 2007
This article discusses both the advantages and disadvantages of pay per click advertising and organic search engine optimization.

Ethical Search Engine Optimization Meets The Consistent Value Proposition
April 03, 2007
Ethical search engine optimization can be defined as the philosophy of improving a website’s organic search engine listings by working within the bounds set forth by each of the search engines terms of service. An emphasis is placed on the long-term creation of relevant content, a user friendly design, and a delivery system of fresh and valuable information.

How To Choose A Search Engine Optimization Company
March 27, 2007
A comprehensive guide to choosing the correct website marketing firm.

Website Conversion Analysis Framework
March 19, 2007
This article discusses a comprehensive list of factors relating to website conversions.