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Articles (3):
The Top 10 Common Marketing Mistakes for 2012
January 20, 2012
Marketers today have more choices than ever, with an influx in digital media, social media channels and other viral components. While having many choices can make it easier to maximize your marketing budget and have your company found during the customer buy cycle, it also can increase the chances for error. In any industry, even the most seasoned marketing professionals sometimes fall prey to mistakes in tactics or implementations.
Why Companies Need a More Than a Great Website in 2012
December 05, 2011
In any industry today, companies need a robust, full-featured Web site complete with intuitive navigation, detailed product information, up-to-date content, and offers that help them capture qualified leads. It’s a basic requirement in this digital age. Yet having a great Web site isn’t enough. By itself, a Web site will not lift you above competitors and connect you with potential customers. Why not?
Seven Digital Trends Marketers Should Know
November 10, 2011
Changes in the digital world of marketing keep coming fast and furious. As a marketer, it can be challenging to know which online trends are important and which are nothing but fads. One thing most marketers do know by now is that digital marketing is marketing — in other words, with your audience having fully migrated online to search for suppliers, products, and services, digital marketing is the most effective way to connect with your prospects and customers. |
