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Articles (2):
Is your Company Wasting Traffic with Poor Conversion?
March 12, 2010
Improving your site conversion is the most important lever you can pull to increase customers. Almost every website "leaks" and fails to convert otherwise interested prospects. This lack of conversion suppresses your ability to reinvest profits from newfound customers in initiatives that generate more traffic and more conversions.
Why Lead Generation Fails
February 26, 2010
Seeking a low cost-per-lead sets you up for the wrong goal. Your real goal should be to win a profitable customer at the lowest possible cost. |
