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Dale Goetsch

Articles (5):

Optimizing pages with JavaScript and style sheets for search engines
November 18, 2004
Search Engines use a number of criteria to decide what a given web page is all about. These criteria, which can be different from Search Engine to Search Engine, and which may even change over time, all aim at deciding how "relevant" a page is to a given user's search. The Search Engine wants to return the results most relevant to a user's search.

The myth of guaranteed #1 ranking in search engine marketing
October 23, 2004
You've seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you should check quickly to make sure they don't have their hand in your wallet.

Optimizing frames for search engines
October 23, 2004
Because of the way framed web pages are created, search engine robots have a difficult time spidering sites built in frames. As a general rule, search engine robots are not very good at executing client-side code, and framed pages are "built" on the client side.

Optimizing dynamic pages (Part 1)
October 02, 2004
What follows is some very basic introductory material followed by some advanced technical details on dynamic sites and SEO.

Optimizing dynamic pages (Part 2)
October 02, 2004
You checked in the search engines and find that your site does not appear at all, even though all your competitors' sites do. Perhaps the search engine robots cannot get to your pages to index them.

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