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Articles (6):
Motion Metrics: How to Turn Data into Dollars
October 14, 2010
Savvy marketers pay attention to their metrics, focusing on developing a better understanding of which actions (like a new subject line) result in the desired outcomes (like an increase in clickthroughs). But if you're focusing solely on metrics that tell you only what happened, you're jeopardizing the future of your entire marketing program. Understanding what happened is certainly important, but not as important as discovering the why - the reason behind the results.
8 SEM and Social Media Do's that Impact Deliverability
October 04, 2010
This is an exciting time to be a digital marketer. Never before has there been such an abundance of channels to reach and engage with your entire market. Search marketing, email marketing, social media, the mobile Web: all of these channels can complement and amplify your core marketing program if you integrate them so that they work together. If not, one channel can actually work against another with a negative impact that can ripple through your entire marketing program.
Email Subject Lines: 15 Rules to Write Them Right
September 28, 2010
Fifty characters could be all that stands between you and success in your next email campaign. Fifty characters is all the space you have in a typical email subject line to catch your reader's eye and entice him to open your email and take the action you want.
Average Email Click-Through Rate
September 24, 2010
This article reviews how to calculate and interpret the average click-through rate (CTR) of an email campaign, provides general industry benchmarks, and suggests strategies to improve underperformance.
Mobile Marketing or Social Media Marketing - Which Goes Better with Email Marketing?
September 15, 2010
Which should email marketers integrate with their email marketing program? Mobile marketing or social media marketing? This Lyris article explores when to integrate mobile marketing & when it is more ideal to integrate social media marketing with your email marketing program.
7 Ways Landing Pages Increase Online Marketing Success
September 02, 2010
When it comes to increasing conversions, landing pages are a formidable yet sometimes overlooked tool in a marketer's arsenal, so if you've been putting your landing pages on the back burner you aren't getting the full return for your online marketing investment. |
