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Articles (44):
14 Popular SEO Myths Examined
November 16, 2011
With so much misinformation about SEO having been dispensed over the years, it's hard to know what's true and isn't true - making it all the more difficult to separate the proverbial wheat from the chaff, as it were. Concerned about the potential harm misinformation about SEO can ultimately cause, I decided to compile an alphabetical listing of the most popular and persistent SEO myths, to either debunk or confirm their factuality.
10 Surefire Marketing Tips That Will Increase Your Website Conversions
November 04, 2011
Like millions of other people, I'm a huge NFL football fan (go Giants), and the one thing I've learned over the years is that on any given Sunday, the worst team in the league can beat the best team in the league. It happens all the time. Why? Because in sports, just like in business, there's a very thin line between success and failure - winning and losing.
How to Choose a Reputable SEO Company
October 21, 2011
The two most important elements that qualifies companies to promote themselves as SEO experts are competence and professionalism. And the way you find out if a company is competent and professional, as well as legitimate, is to do your due diligence and check their credentials thoroughly, by exercising good old common sense and following these steps
Finally...Google Analytics to Provide Real-Time Reporting
October 12, 2011
Like millions of other website owners, I use Google Analytics to analyze my website stats. And while I actually like GA alot, it isn't perfect. My biggest pet-peeve with the software is the fact it doesn't provide real-time results. It has a lag time of at least an hour or two before you can view most of your data, and a full 24-hour lag time on full data reporting. With all the brilliant engineers Google employs, that particular flaw has never made any logical sense to me.
19 Effective Offline Advertising Methods That Generate Traffic to Your Website
October 06, 2011
With the advent of the Internet and the worldwide dominance and prominence of Google, Facebook and Twitter, one could reasonably assume the whole world revolves around the Internet. It doesn't.
7 Simple SEO Tips That Will Help Your Search Engine Rankings
September 22, 2011
With so much SEO advice being dispensed nowadays, it's hard to know what you should or shouldn't believe. It can be can be especially difficult for Internet Marketing newbies to separate the wheat from the chaff. However, there ARE proven SEO tips and techniques that virtually every SEO expert agrees work and are very effective.
8 Reasons Why You Should Submit Your Articles to Authority Sites
September 16, 2011
If you are an article marketer and write well, instead of wasting your time submitting your articles to article directories, you should give serious consideration to submitting to authority sites.
What's the Best SEO Method?
September 07, 2011
If you asked 10 different SEO experts which was the absolute best SEO method, you'd likely get 10 different answers.
QR Codes: What They Are and How to Use Them to Promote Your Business
September 01, 2011
A QR Code (Quick Response Code) is a specific matrix barcode (or two-dimensional code) that is machine readable and designed to be read by smartphones.
10 Biggest Social Media Myths Exposed
August 22, 2011
Merriam-Webster defines a myth as “a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon.”
SEO Expert: Rand Fishkin Interview
August 11, 2011
For awhile now, I've been thinking about interviewing top online marketers as an entertaining way of changing things up with my articles - but also to share with you different viewpoints, opinions and levels of expertise.
The Google First Page Lie and the Necessity For Creativity and Quality
August 04, 2011
Did you know the only businesses that make money on the Internet are those on the first page of Google?
Google's Panda Update: Haters, Cheaters and Consequences
July 18, 2011
Whenever Google has a major algorithm change or update, like clockwork, you can count on a huge army of "haters" to come pouring out of the woodwork complaining about the injustice of it all. Google's last major update, "Panda" was no exception. The criticizing and complaining came fast and furious and non-stop. And even though the update occurred months ago, people are still posting diatribes about it on websites across the Internet. Sheesh...get over it, already!
Google Panda Update: 11 Important SEO Facts You Should Know
July 11, 2011
Mission accomplished. Anyway, in the aftermath of the Panda update, following are 11 important SEO facts I've learned based on my own personal experiences, the experiences of my clients, and from listening to top SEO professionals across the Internet:
7 Highly Effective Viral Marketing Techniques You Should be Using
June 20, 2011
I was watching the tv show Biography recently, and the celebrity being profiled was none other than Ted Williams. No, not Ted Williams the famous hall of fame baseball player and arguably the greatest hitter of all time. Biography, (which has profiled famous celebrities from Barack Obama to Michael Jackson to the Beatles)was profiling the story of Ted Williams, the homeless "man with the golden voice" who was discovered on a street corner in Columbus, Ohio in January, 2011 - thanks to a YouTube video that went spectacularly viral, receiving over 13 million views before it was removed at the request of the Columbus Dispatch newspaper due to copyright infringement.
The Case for Google PageRank: Perception vs. Economics
June 09, 2011
In my previous article, Google PageRank: SEO Treasure or Fool’s Gold? What the Experts Say…I argued strongly against the importance of PageRank and believing in it as a reliable metric. Among the many compelling expert opinions that I presented to bolster my argument, this statement by Google itself made the most sense to me
Google PageRank: SEO Treasure or Fool's Gold? What the Experts Say...
June 02, 2011
One of the most controversial, misunderstood, confusing and debated topics in the SEO universe is the importance of PageRank. But let me be specific here. When I use the term "PageRank", I'm not talking about Google's 0-10 logarithmic toolbar PageRank, which is nothing more than a "superficial beauty contest" vanity tool - very much out-of-date, and does NOT have a direct impact on a site's ranking. That fact was established long ago.
Niche Marketing: 13 Brilliant Niche Business Ideas
May 25, 2011
The key to successful niche marketing is to pick a niche small enough to dominate, and large enough to be profitable. It's an extremely delicate balance that requires both skill and luck. But when you strike that perfect balance, and are able to dominate a niche, you automatically become the recognized expert and authority in your field - and suddenly, your cup runneth over!
10 Biggest Internet Marketing Myths Exposed
May 09, 2011
It's been said all myths are based in fact. Whether or not that's true is debatable. What isn't debatable, however, is like society, Internet Marketing also has its myths. This article exposes what I consider to be the 10 biggest Internet Marketing myths.
Marketing: 10-Step Success Blueprint For Newbies
April 26, 2011
I'm a giver by nature. It's hardwired into my DNA. I much prefer giving rather than receiving. As such, I truly enjoy helping people. Over the years, I've dispensed thousands of marketing tips through the many syndicated articles I've written, on my blog, through my marketing consulting service, and on a variety of Internet Marketing/Small Business Forums.
10 Internet Marketing Questions Newbies Ask Most Often
April 12, 2011
I'm an active member of several Internet Marketing/Small Business Forums, and without fail, everytime a newbie joins a forum, they invariably ask the same 10 questions you see listed below.
Internet Marketing: Should You Use Your Picture?
February 28, 2011
Make no mistake, there is great power in using your picture. When people can see what you look like, they feel as if they know you.
The Impatience of Internet Marketing Newbies
September 09, 2010
If you attempted to take a test without studying, chances are, you'd fail. Yet, every single day on the Internet, thousands of newbies are performing the equivalent of the aforementioned test analogy, by putting up a website without having the slightest idea how to promote it. And guess what happens - they fail. No, they don't all fail, but most do.
Is Direct Mail Really Dead?
August 19, 2010
Even with sky high postage costs, a properly executed direct mail campaign still provides a solid ROI. What? You've bought into the myth that direct mail is dead?
The Art and Science of Article Marketing
August 03, 2010
I've noticed lately, a lot of writers (and I use that term loosely) are saying article marketing no longer works. They're complaining, no one is reading their articles, and their pageviews are in the toilet. Well, maybe there's a good reason for that. Maybe they aren't giving readers what they want.
14 Website Design Tips That Will Help You Convert More Prospects Into Buyers
July 14, 2010
If you've ever wondered what it takes to build a website that converts prospects into buyers, this article is for you. While I've seen poorly designed websites make money, those types of sites are more the exception than the rule. It's been my experience, most successful websites share common design characteristics that make them appealing to prospects.
The Pervasion of Disrespectful Marketing
July 06, 2010
Okay, so intrusive marketing works...so what? What about the moral aspect? Don't we as Internet marketers have a moral obligation to always be respectful to website visitors? I mean, just because something works doesn't mean that we should use it, right? After all, steel-jaw animal traps are also very effective, but they've not very humane. Sometimes the end result doesn't justify the means.
Breaking Down the New FTC Endorsement and Testimonial Rules in Layman's Terms
June 16, 2010
Over the last several months, I've had numerous individuals e-mail me complaining they didn't fully understand the new FTC Endorsement and Testimonial Rules, and how it applied to them.
5 Useful Website Design Tips For A More Reader-Friendly Site
June 01, 2010
One of my favorite things I like to do when I'm online is browse the Internet, and check out other marketing websites. I'm an avid reader, so when I come across a well-designed website that appears to have an abundance of quality content, I'll usually spend a few minutes on the site reading that content.
15 Proven Copywriting Techniques to Help Improve Your Sales Conversions
May 21, 2010
I'm sure you've heard the old adage, "the more things change, the more they stay the same." This is especially true, when it comes to copywriting techniques. The same timeless copywriting techniques that were used fifty years ago, are just as effective today. In fact, some of the greatest ads in the history of advertising were written during the 50's, 60's and 70's.
The Essentialness of Online Marketing Fundamentals
May 10, 2010
If you're a sports fan like I am and watch sports on tv, you've probably heard certain athletes being described as "fundamentally" sound.
26 Small Business Websites You Can Trust
April 27, 2010
With so many scams and rip-offs prevalent on the Internet, I decided to compile a list of small business websites you could actually trust and rely on. In order to compile my list, I surveyed hundreds of small business owners, and asked them which small business services they used, trusted and would recommend to others.
Scams, Rip-Offs and the Psychology of Greed
April 16, 2010
Why do so many people continue to fall victim to obvious rip-offs and scams both online and off? Personally, I find it beyond comprehension that so many people can be that gullible - but the evidence suggests they are.
Article Marketing Success Tips: How to Write and Promote Articles
April 06, 2010
One of the most powerful and effective ways of promoting your business is through the method of article marketing. However, like any other marketing method, in order for article marketing to be successful, it has to be executed properly.
5 Ways to Proactively Promote Your Website
March 11, 2010
A few months ago, I posted an article on my blog titled Did You Advance The Ball Today? In a nutshell, the article was all about doing something proactive every single day to advance your business.
10 Profoundly Effective Steps to Internet Marketing Success
January 25, 2010
If you read and judiciously apply the ridiculously simple, but profoundly effective and proven success steps presented in this article, I am 100% convinced beyond any shadow of doubt that anyone can absolutely, positively make money with Internet Marketing.
How to Write Headlines That Make Readers Slam On Their Eyeball Brakes
January 11, 2010
The title of this article just stopped you dead in your tracks didn't it? Well, that was the intent, and the entire subject matter of this article. And I intend to deliver exactly what I promised in my headline.
The League of Extraordinary Internet Marketing Experts
January 05, 2010
Google the phrase "Internet Marketing Experts," (without the quotation marks) and you'll get back over 30 million pages of results. But just calling yourself an Internet Marketing expert doesn't necessarily make you one.
The Greatest Advertising Method Ever
December 22, 2009
In my not-so-humble opinion, for pure longevity and cost effectiveness, one method stands head and shoulders above all others - article marketing.
The 10 Biggest SEO Myths Exposed
December 14, 2009
I present to you my listing of "The 10 Biggest SEO Myths Exposed."
32 Spectacularly Useful Twitter Tools
December 02, 2009
Let's face it, Twitter is a lot of fun! And it has spawned an entire industry of amazing Twitter tools that are not only fun - but can also help you maximize the power of Twitter, as well as enhance your business interests.
7 Free Traffic Methods That Rock
November 17, 2009
You've probably heard the proverb, "If you want to catch fish, fish where the fish are." Well, that exact same principle applies to Internet Marketing as well - especially when it comes to generating free traffic to your website.
Obama, Giant Lollipops and Unique Selling Propositions
November 13, 2009
If you've been involved in sales and/or marketing for any length of time, you've probably heard the term "Unique Selling Proposition." But just in case you haven't, let me explain what a USP is.
The Seduction of Internet Marketing Newbies
November 11, 2009
Now some might argue that a business plan is more important than marketing ability. And others might argue that knowing how to manage a business is more important than having a marketing acumen. |
