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Articles (3):
Can SEO and PPC Play Nice?
August 25, 2011
So you need powerful landing pages for your PPC campaigns, but you’re worried about disrupting your overall SEO strategy. You’re not alone. The rivalry between proponents of search engine optimization (SEO) and pay per click (PPC) advertising has always been fierce, but can the two marketing options work together?
Customized TLDs: SEO Heartbreak or Hero?
July 22, 2011
Google is not the only one customizing the web experience these days. ICANN (International Corporation for Assigned Names and Numbers) has recently announced some big news. Although the [ambiguously big brother connotation] of ICANN’s name may lead to confusion about its true purpose, ICANN governs website domain suffixes. Until now, these endings have consisted primarily of .edu, .gov, .net, and of course, the ubiquitous .com.
Going green without changing your colors
January 07, 2010
A tiger can’t change its stripes, a leopard can’t change its spots, and a traditionally unsustainable business can’t become environmentally friendly. Before the advent of new technology, these were all things we knew to be true. However, with the introduction of new machinery and techniques, businesses that every school child can point out as bad for the environment are changing their practices and the way they are depicted. Revamping their image as “green friendly” isn’t the only advantage of implementing new practices, traditionally unsustainable businesses are also increasing their net profits. |
