Emma Baker

Articles (1):

Search engine marketing - getting the balance right
May 04, 2007
Over the last two years there has been an increasing reliance on paid search as the sole route for driving visitors in from Google, with paid search hitting a minority share of the search market the corporate world has now started to understand that there needs to be a balance between paid search and natural search. Shaun Parker gives a brief insight into why the balance between natural and paid search must be right.