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Articles (4):
Bridge the Gap!
March 13, 2009
The advent of social media has come and gone, and companies trying to grow their brand presence and awareness no longer have an excuse if their social strategy is not in place. Time and again, studies have shown that word-of-mouth is one of the most influential decision makers for consumers. Now maybe Facebook has diluted some of that WOM value, and more so than other social networks, because of the dozens of invites to pointless apps, events, groups, etc.
The 31st Second
February 05, 2009
In honor of the most anticipated advertising day of the year (no not when they put up the new billboards on the highway (for you kiddies out there, billboards weren't always digital, and the ads were only updated monthly at the most)), I have decided to give my take on this year's Super Bowl ads. I'm not here to applaud or criticize their poignancy, or humor, or creativity (or lack thereof), but rather take a look from an online marketer's standpoint.
An SEMer's New Year's Resolutions
January 12, 2009
For those of us who are veterans to SEM and online marketing (my definition of veteran is being in the industry for over 2 years), 2009 will surely prove to be our most challenging year yet, as we strive to hit goals while uncertainty about the economy looms overhead.
iPhone and Android AKA The Tortoise and the Hare
December 01, 2008
With 5% market saturation in the smartphone market, the iPhone has come a long way in the 2 years since its inception. And with nearly 2 years before a suitable competitor has been able to enter the marketplace, Apple has found itself in a position where they could sit back comfortably and watch the steady sales roll in. But of course, this would not be the Apple we know. |
