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Articles (7):
Link Popularity and the Myth of the Guestbook Link
September 10, 2004
You have probably been to a site that had a section called a "Guestbook". Many sites ask you to "sign their guestbook", and many of these guestbooks also permit HTML code in the guestbook comments, meaning you or I or anyone can visit guestbooks on web sites all day long and systematically create links back to our sites from hundreds of other site's guestbooks.
Linking Legalities...What You Need to Know
September 09, 2004
Over the past month there have been several high profile cases where owners of one web site have sues or threatened to sue owners of another web site for linking to them.
Linking Mistakes To Avoid, Part 1: Link Optimization and Short URLs
September 08, 2004
Linking to other web sites has been part of the natural order of things on the web ever since the web began. Even so, it wasn't until about two years ago, when the search engines started factoring external links into their rankings, that people with web sites started getting serious about link building.
A Technique For Selecting Sites For Link Requests
September 08, 2004
You know you should have more links pointing to your site, but you're not sure what the best approach is to pursue them. One of my favorite approaches is to use the search results for terms that are important for my site.
Linking Mistakes To Avoid (Part 2): Removing Orphaned URLs
September 08, 2004
Right now, as you read this, you probably have some orphaned URLs you don't know about, collecting dust in the forgotten pile at the bottom of the search engine indexes.
What Makes a Site Link-Worthy?
September 07, 2004
The fundamental design of the web allows for any document to link to and to be linked from any other document. This is how the web's inventors intended it when the hypertext protocol was first developed long ago, before most of us had ever heard of the Internet.
Potpourri of Linking Facts and Fiction
September 07, 2004
Paying for a link at Overture.com (formerly GoTo.com) that is not in the top five in the search results is, in most cases, a waste. |
