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Articles (9):
Links Range from Good to Bad to Ugly: Ride Your Links to Success
October 05, 2007
As a site owner, it’s important to devote what link building time you have to creating connections that count – really count – as far as search engine spiders are concerned. In fact, there’s a range of site link types – links diversity. Some are more valuable than others. Spend your time and resources building the highest quality links and you’ll quickly see the value of these efforts.
25 Tips to Increase Conversion Rates
September 10, 2007
Site owners spend so much time and money on search engine optimization that they often leave conversion optimization to chance. They’re happy with a 1% - 2% conversion rate, the typical rate for smaller sites. Converting visitors to buyers is part science, part art. No one formula fits all sites but here are 25 tips that will boost conversion rates on most commercial sites.
Conversion Rate Optimization, Part 2: Google Takes the Leading Role
May 23, 2007
In part one of this two-part series we reviewed the basics of conversion rate optimization and how Google's Web Optimizer - a free tool from Google - can help improve your conversion rate, making tire kickers drive off the lot.
Conversion Rate Optimization Part 1, Google Takes the Leading Role
May 18, 2007
Within the e-commerce sphere, the "mind games" between site owners and search engine designers have focused on search engine optimization (SEO). After all, you can't make a sale if visitors aren't reaching your site.
Advanced Link Building: Hosted Content, The Quest for the Perfect Link
April 06, 2007
Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn’t have as much value to search engines and so, it doesn’t receive the same weight as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site. The link, itself, is testament to the quality of the site being referred.
Identifying the MDA for Optimized Site Pages
November 28, 2006
The most desired action (MDA) is the reason you're on-line and getting visitors to perform the MDA, regardless of what it is, takes some understanding of both site architecture and human nature. Improve the odds that the MDA is accomplished with these easy-to-implement tips.
Search Engine Promotion
June 29, 2006
Whether you’re planning the launch of your first site, or wondering why your site counter is actually moving backward, stop.
Conversion Optimization: Picking Up Where SEO Leaves Off
June 26, 2006
Search engine optimization (SEO) gets them to the site. What they do (or don’t do) once SEO has done its job is up to the site owner or designer.
SEO versus Marketing: The Fine Art of Copywriting
March 27, 2006
Forget everything you’ve ever read, heard or seen about web marketing. |
