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Articles (5):
Generate King-Sized Traffic Increases With Offline Web Site Promotion
January 13, 2004
How would you like to do the kind of web site promotion that brings thousands of visitors to your site--and maybe hundreds of thousands of dollars to your bottom line--with little or no cash investment on your part?
Follow'Lettiquette' When Pitching the Media for Publicity
November 08, 2003
Unless you've got a brother-in-law in the business (or a sister-in-law, of course), one of the the best ways to get the attention of a reporter, producer, or editor is through a 'pitch letter.'
To Get Attention From The Media, You MUST Learn The Difference Between Advertising And Publicity
November 05, 2003
Advertising or Publicity?
What's the difference? The average TV viewer, radio listener, or newspaper reader would probably say, 'There isn't one. They're both the same thing.'
Let Tom Brokaw, Peter Jennings and Dan Rather Help You Get Your Prospect's Attention
October 02, 2003
Did the headline capture your attention? Do you want to find out what the secret weapon is? Will you keep reading?
When Does 'Informal' Become 'Intolerable' In Net Writing
June 03, 2003
When I got my first TV anchor job, my news director gave me a piece of advice that everyone writing copy on the internet will do well to remember. |
