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Articles (2):
SEO or PPC - which is right for you?
July 25, 2006
When it comes to marketing your website you can choose from two primary vehicles, SEO (search engine optimization) or PPC (pay-per-click). Both have their uses and there will be cases where it's more beneficial to use one over the other and cases where both should be used. We'll explain each method in detail and show some examples of how to best utilize each.
Why SEO Is Like Exercise
June 14, 2006
Search engine optimization is usually misunderstood by most people outside of the industry (and unfortunately, misunderstood by quite a few people in the industry as well). One of the biggest assumptions people make is that SEO works just like any other form of advertising - once you pay for it, it's there. That's not the case. |
