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John Calder

Articles (3):

Which Ebook Format Should You Use?
January 09, 2005
New marketers, when finally ready to create and offer their first product, often decide that it should be an ebook. Whether the subject matter is for the Internet marketing community or for a niche market, ebooks are relatively easy to produce, distribute, and support when compared to software, audio, and video products, and physical shipped products.

Reciprocal Links - Are They Still Effective?
January 01, 2005
Recently there has been talk that Google has discounted reciprocal linking as a factor in their ranking algorithm. For webmasters who don't know, reciprocal links are just traded links - web site A links to site B, and site B in exchange links to site A.

Making Informed Keyword Choices
September 10, 2004
Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge faced by inexperienced marketers involves knowing which phrases to target out of hundreds of combinations.

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