|
Articles (14):
The Curse of Ecommerce Resellers: Lack of Differentiation
October 06, 2009
Many ecommerce sites have good traffic, but no sales. Usually, the content is chock-full of keyphrases and sounds stupidly repetitive. The solution: Write natural-sounding, persuasive SEO copy. But this client's site didn't fit the stereotype.
Do Duplicate Content Filters Apply to Ecommerce Sites?
July 16, 2009
Are you making either of these 2 mistakes with your product descriptions? If you are, they could be killing your rankings.
Building an Ecommerce Site with SEO in Mind
June 29, 2009
Have you ever noticed that ecommerce sites have their own set of challenges when it comes to search engine optimization (SEO)? Learn the elements you, as an ecommerce site owner, can put into practice that will boost your tendency to get ranked highly.
25 Idea Generators for Writing PPC Ads
June 10, 2009
Many company marketers and copywriters suffer from writer's block when it comes to PPC ads. Here are 25 great writing opportunities.
Article Distribution vs. Guest Blogging: Is There a Difference?
February 19, 2009
Truth is, article marketing is not devoid of search engine benefits as some claim. While the link quality of article directories themselves may have been degraded over time, they only account for one source of links.
Predictions about SEO Copywriting
January 14, 2009
I see two significant changes on the horizon with regard to SEO copywriting. Copywriters should prepare to adapt.
How Many Keywords Are Enough?
August 20, 2008
Bottom line? Don't sacrifice the quality and conversion power of your copy to chase search engine rabbits. In the end, it won't be worth it.
A Simple & Effective Keyword Strategy for Ecommerce Sites
July 28, 2008
When you take note of the navigation and purchase cycle of your visitors, you begin to see why this simple strategy for keyword placement works so well.
Should You Change Your Copy When Rankings Fall?
June 26, 2008
I've been on a seesaw for the last year. I have a client who, for almost 12 months, has been asking me to rewrite their home-page copy because they dropped in rankings. I have been asking her the same question... one you should ask yourself.
Review: 2007 Landing Page Handbook: How to Lift Conversions Up to 55%
November 27, 2007
"If you follow the Handbook's data and design guidelines, we estimate your landing page conversions may rise by 40%." Really? Sounds like one of those too-good-to-be-true things so I decided to buy it and find out for myself.
Copywriting Makeover: It's What You Say AND How You Say It, Part 2 of 2
September 26, 2007
What happens when you think you have all the necessary information in your copy, but it still doesn't convert? It might not be what you're saying, but how you're saying it.
Copywriting Makeover: It's What You Say AND How You Say It, Part 1 of 2
September 25, 2007
What happens when you think you have all the necessary information in your copy, but it still doesn't convert? It might not be what you're saying, but how you're saying it.
The Mystery of the Magical Keyword Density Formula
July 17, 2004
Keyword density. When it comes to SEO copywriting, this has to be one of
the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting.
Optimizing Online Catalog Copy for the Search Engines
May 17, 2004
It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. |
