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Articles (6):
How to Set the Price for your Design Services
May 07, 2008
One of the most difficult questions for a graphic designer to answer is, "How much will it cost to design my logo?" It is hard to answer because, usually, the designer has no idea how much to charge. How much is the ability to design an attractive and impressive logo worth? Is there really a way to quantify it?
What Does Your Marketing Design Say About You?
May 05, 2008
Your marketing materials are a reflection of your company and your products. Every choice that you make in designing your marketing materials, from the color scheme to your font choices tell your clients who you are. However, do you know who you are?
Say What? (Conveying the Proper Message in Marketing)
April 03, 2008
Often, what makes a marketing campaign such as your full color brochures and color flyers effective is the message that is conveyed to your target clients. And it is not just quality message, but the right message that you convey in your advertising flyers.
Analyzing What Your Design Says About You
March 17, 2008
Design is always part and parcel of what makes your marketing campaign successful. As a graphic designer, half of your task is to make sure that not only do you make it easy for your target audience to understand your message, but to direct them also to your message.
Avoid Using The Word Quality for more Effective Ads
February 22, 2008
It is not always true that when you use the word "quality" in your print ads, you are assured of leads for your business. Sometimes, using the word too much can give you more losses than gains.
Titles and Subtitles: How They Can Make or Break Your Ad Campaign
February 18, 2008
Your title and subtitles are one of the most critical elements that your ad campaign could ever have. It�s either your target audience is taken with your title and subtitle, or not. In fact, both your title and subtitle can influence your target audience to either keep you or throw your ad away. Well, so much for expensive commercial color printing method.
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