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Articles (3):
Is Bing Big Enough to Turn the Tides?
June 15, 2009
First, all the buzz around Bing is exciting and gives one a glimmer of hope that Microsoft could emerge as a bigger player among the top tier. And if they are to break-through, taking a new angle with a "decision engine" is a good way to go.
For Paid Search: An Agency, Affiliates or a Little Bit of Both?
May 18, 2009
You may be at the crossroads of deciding whether to hire an agency to handle your paid search program or to go the affiliate route. If you talk to enough people in the industry, you'll hear pros and cons to each approach. Which is better? Does the optimal model vary depending upon the business that you're in? Must you choose one or the other, or is there merit to using both?
How Creative is Your Creative?
April 21, 2009
Let's face it, there's not a lot of room to be too verbose or overly creative with paid search ads. After all, how much can one do with a 25 character headline and 70 character ad text? Still, it is our job as search marketers to test, test, test! Improving your ad creative by even a point or two can have a very favorable impact on program performance. |
