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Articles (3):
3 Important Marketing Lessons from Advertising Legend, Claude Hopkins
May 30, 2007
Claude Hopkins is widely recognised as the father of advertising. His insights are so simple yet so profound and they apply just as well today as they did decades ago when they were first used. Here are three lessons, in Claude's own words.
E-Newsletters ... Trash or Treasure?
May 15, 2007
Most of us receive dozens of e-zines, e-newsletters or e-bulletins in our inbox each week. Many of these are just “spam” - useless advertising messages that seem to jam the inbox all the time.
But sometimes, in the pile of inbox rubbish, you get something that is worthwhile.
Sales Promotion - A Closed Door Event
April 24, 2007
Sales are everywhere. So it’s no wonder that shoppers are becoming a little skeptical when they see the word “sale” mentioned. Here’s a great idea for a different kind of ‘sale’ that will greatly increase your sales figures, as well as getting more repeat trade. |
