Mark Jaffe

Articles (2):

Ten Reasons Why Mobile Advertising Hasn't Reached Its Potential - Reason #9
August 25, 2009
Putting "Old Wine in New Bottles" has been a less than effective strategy when it comes to new media, and particularly when it comes to mobile.

Ten Reasons Why Mobile Advertising Hasn't Reached Its Potential - Reason #10
August 20, 2009
As an industry, why are we not also tapping into the primary use of the phone today - interactive communication - for advertising purposes?