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Articles (19):
Website Content - More Than Numbers And Statistics
August 21, 2007
Many figures and statistics get brandished among Webmasters and SEOs. However, the most important aspect is whether your human visitors like the content. Some of the numbers can be used as a good guide and a method to hone your writing skill.
Google's Take On Duplicate Content
February 09, 2007
Duplicate content is the topic of many SEO conversations. The search engines penalize duplicate content to an extent but a recent Google blog post has indicated that perhaps the penalty is less damaging than many assumed.
Writing For Search Engines And For Human Visitors
February 02, 2007
Web content is a highly specific type of writing that needs to focus on several factors. Not only can the content of your site be used to generate traffic through the search engines, but also it will be the vehicle that drives conversions, sales, and customer retention.
SEO Basics - Attracting Google Bot And Other Spiders
January 17, 2007
The second in a series of "SEO Basics" articles published by WebWiseWords. This one considers the various methods of getting a website indexed in the major search engines.
5 SEO Resolutions For 2007
January 10, 2007
My SEO resolutions for 2007. Some guidelines we should all follow.
SEO Basics – Good Link, Bad Link
January 04, 2007
Your link profile is potentially the most powerful aspect of your SEO efforts, especially in the eyes of Google. Quality counts over quantity, but it is important to get a good list of well-balanced links pointing to your site. Diversification really is the key. Try not to concentrate all of your efforts on gaining links from one source, and similarly try not to gain them using a single method. A number of tactics should be avoided wherever possible because they either offer you no benefit whatsoever or your page may be penalized.
Latent Semantic Indexing (LSI) And SEO
December 19, 2006
Search engines change their algorithms on a regular basis. Google, in particular, attempts to keep black-hat SEOs at bay and improve their results by implementing regular changes. LSI, or Latent Semantic Indexing, is one of the more recent changes to effect the SEO industry.
Optimizing Your Link Profile
December 12, 2006
Link building has long been lauded as the single most effective method to boost a site's search engine performance but the onus is now on quality linking and not just the qunatity of links. Optimizing your link portfolio can go a long way to injecting your site with search engine traffic.
10 Big Benefits Of A Busy Business Blog
December 04, 2006
The blog; what can be said that hasn’t been said before? In all truth, very little, but there is still a seeming lack of businesses willing to take up the “challenge” of running their own blog. Those that have done so often report their findings and invariably they are positive reviews of both the blogging process and the results of their business blog.
Looking Beyond SEO
November 27, 2006
SEO addiction is a serious illness that has taken hold of the lives of countless Webmasters and marketers. As a result of the all consuming symptoms, websites have been left to go to waste failing to make conversions or sales and appearing unappealing to anyone that happens across the pages of the site.
The Website Content Guide
November 20, 2006
Website content should be appealing, fast acting, and hard hitting. Follow these guidelines to get the most from your page content.
MSN SEO Techniques
November 13, 2006
A good SEO campaign should always look at optimizing a site for more than one search engine. Along with Google and Yahoo, MSN completes the big three and with Microsoft at the helm MSN Search is only likely to get stronger. This article looks at some of the aspects that MSNbot will consider on and off the pages of your website.
A Guide To Website Content Styles – Get Personal
November 06, 2006
Website content should vary from site to site. Finding the perfect balance between formal and informal, personal and professional, and simple and complex is vital to persuading visitors to continue reading your site and purchase your products or services.
Link Building And Its Use In SEO
October 31, 2006
Links are often described as the currency of the Internet. They are certainly a part of SEO that can not be ignored and a good link building campaign can also assist in directly driving traffic to the pages of your site.
Google SEO Tips – Content, Content, Content
October 04, 2006
Google are considered the main search engine to optimize towards. Appearing at the head of the Google search engine reult pages can drive literally thousands of visitors to your website every single day. By utilizing large amounts of informative, useful content it is possible to make your site and your pages even more appealing to Google and, therefore, gain more credence with their algorithmic results.
Google SEO Tips – Getting Indexed
September 25, 2006
Getting indexed by Google is the main priority for main new sites. This article looks at the three main methods in detail, and which is the most beneficial of the three.
A Guide To Organic SEO And Its Benefits
June 30, 2006
Put in the simplest manner possible, organic SEO is search engine optimization done manually using no black hat methods, no underhand methods and no automated scripting. It is the purest form of optimizing your website for the benefit of search engines, while still retaining interest for your site visitors, and done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with better rankings and improved positions within the search engine results pages. Throughout the course of this article it will be referred to as simply SEO.
Mastering the Google Dance and the Use of PageRank
June 06, 2006
Google Dance is one of those terms that crop up all over SEO websites. This article looks at the basics of the Google Dance, what it actually is and its potential impact on webmasters and SEOs.
Google And Webmasters – A True Love/Hate Relationship
May 22, 2006
Webmasters and SEO professionals have a strong, direct relationship with Google. Many embrace Google as being the powerful business tool they are, but those who have been stung for one reason or another see things very differently. This article looks at the sometimes tenuous relationship between websites and potentially their greatest marketing efforts. |
