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Michael Bloch

Articles (3):

Title tag guidelines
April 12, 2004
From the research I have been doing, it would seem this is not a wise practice as a good number of search engines use the title as part of their keyword search.

Search engine submission guide
November 18, 2003
So you've launched your site, it's looking great and you're waiting for the traffic - and waiting.. and waiting. It's a popular misconception that the adage of "build it and they will come" applies to the Internet. Nothing could be further from the truth. Millions of new sites are launched each year - and many of these will fail due to a lack of traffic.

Stopping and Directing Spiders
November 18, 2003
Not all agents, (otherwise known as crawlers, bots, robots and spiders), that visit your site will be of benefit. Even the "good" spiders such as the ones Google sends out to index your site may visit places that you don't wish them to.

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