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Michael Murray

Articles (14):

Making the Most of an SEO Competitive Analysis
November 01, 2005
Optimizing a website can be a challenging task, but make sure you take a good look at what your competitors are doing online first.

7 Ways to Know that Search Engine Optimization Isn’t for You
September 26, 2005
Some companies are excited about starting an SEO campaign, but may not realize the work an SEO consultant performs means there will be changes on their website.

10 Practical Ways Search Engine Optimization Companies and Clients Can Get Along
September 26, 2005
Occasionally, SEO firms and their clients step on each others’ toes when it comes to conducting business over the Internet. Below are some insights for minimizing errors between clients and SEO vendors.

How Real SEO Analysis Works
July 13, 2005
Monitoring a company’s ranking in search engines doesn’t only mean checking in the top 30 of results for your targeted search terms. It is just as important to check your rankings in the top 300, so you can track and analyze the results as each search term climbs higher in the major engines.

Don't Make the Top 30 SEO Mistake
July 13, 2005
So you have numerous keyword phrases that appear in the top 30 of search engine results? Congrats! But getting to the top 30 is only half the battle. Research shows that most visitors will only focus on the first page, or top 10 of results, so it is important to continue your SEO efforts to climb higher into the first page, or even the coveted top 5 or 3 of results for your targeted search terms.

How to Manage SEO
July 05, 2005
When it comes time to start an SEO program, companies should be sure to consider the types of training and knowledge it takes SEO specialists to perform SEO services.

10 Ways to Make Sure Your SEO Goes Out of its Way for You
June 20, 2005
If companies are going to work with an SEO firm, they should keep these guidelines in mind if they would like to get the most out of their search engine optimization services. These tips will ensure better service and improve search engine rankings.

How to Make Better Use of Web Site Page Titles and META Data
June 01, 2005
Business can do a better job with web site page titles and META data.

5 Critical Pay-Per-Click Tips
May 17, 2005
If you are thinking about adding pay-per-click to your SEO strategy, make sure you follow these simple guidelines to avoid lost revenue as a result of poor planning, and get the most for your advertising dollars.

10 Ways to Tackle Keyword Research and Selection
May 03, 2005
Effective keyword research requires many steps that go beyond your web site. It starts by knowing how your potential customers search.

How to Pick an SEO Firm
April 30, 2005
If you’re going to hire an SEO vendor, you have to ask the right questions that go beyond pricing. Learn about the prospective firm’s policies, procedures, ethical standards and much more.

An Easy Way Not to Get Banned by Google
April 28, 2005
To avoid being banned by Google, it's important to understand how to manage multiple domains.

How to Develop a Successful ROI for Your Website
April 28, 2005
Long gone are the days when a Top 30 ranking report could impress anyone. For effective return on investment (ROI), you need to look carefully at every aspect of traffic and conversions. Here are some insights and tips.

Website Promotion: 10 Search Engine Optimization Blunders to Avoid
April 15, 2005
If you want to develop a successful search engine optimization strategy.

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