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Articles (12):
SEO is Not Mathematical it is Straight Up Marketing
February 08, 2010
Search engine optimization at one point in time was very clearly a mathematical type of approach for most business. The whole thing really just looked like an equation to get the end results, rankings. The game has changed over the years and has evolved into something much different than what it once was. Some have evolved with it and others have yet to catch up.
Be Realistic with your SEO
January 20, 2010
You need to have some realistic expectations when it comes to SEO for your business or website. Search engine optimization is not just a technique it is almost a lifestyle that your business will revolve around once you get going.
Different Ways to Measure SEO Success
January 14, 2010
There is more than one way to really measure the success of anything. If you are an optimist you will see the benefits of almost any marketing action regardless. If you are running your own online business you have to be an optimist in today’s marketplace. Many of us are conditioned to only look for sales and revenues but there are other very valuable benefits to SEO not just sales. Let’s take a look at some of the other areas to acknowledge before you stamp a big red “failure” on your search engine optimization campaign.
Approach your SEO as if you were Building a House
December 07, 2009
Every search engine optimization campaign will be slightly different from one another but it is important to realize that there are certain fundamental steps that will apply to each and every single campaign. Some of the variables will always be different depending on industry and business but same principals will always apply. I like to take my SEO approach sort of like building a house. You can’t build a solid house without starting with a solid foundation.
SEO is a Task for Marketers, NOT Web Developers
November 06, 2009
Almost every aspect of SEO requires a person to really step into the shoes of their audience. How can you craft well written meta-tag that will be clicked on by your audience without putting yourself in their shoes first?
The Marriage of Social Media and SEO – How does it benefit You?
October 12, 2009
The question of whether you should introduce social media or SEO into your daily business model is no longer a question that should come up. If you are a business owner with a website, SEO and social media are must, period. Don’t worry about the conspiracy theorists that claim it doesn’t work; they are upset because they don’t understand the medium. Everyday more and more people and businesses turn to the internet to pretty much do everything. If you are not there, you might as well be nowhere.
Does Web Design Play a Role in Search Engine Optimization?
September 23, 2009
Many people who decide to venture out into world of search engine optimization sometimes jump the gun quite a bit. You wouldn't paint a car or a house without putting some primer down would you?
Does Good SEO need to be Expensive?
August 20, 2009
How does one gauge how good and reputable SEO company or consultant is when looking for search engine optimization for their business or website? Do you go with the most expensive and shun the low cost providers? Or do you rule out the overpriced and go with the super low cost firm? As a business owner or marketer, what are the several best practices that determine what type of SEO service provider is a good fit for you?
Will Real Time Social Search Become the Next Big .com Boom?
July 17, 2009
Many of us have all heard the phrase “real time search” over the last 6-12 months and I think we are going to hear it a bit more as time moves on. Are websites like Twitter and Facebook going to take down the all mighty Google? Probably not, but they could really give the search giant a run for their money…eventually.
How Twitter Can Help you with your Link Building
June 16, 2009
Twitter's birth and uprising has been somewhat unbelievable to say the least. It seems like overnight this social communication tool has become an industry giant. If you are a business that thinks that they still can't benefit from Twitter you are most likely in denial.
Should you Hire an In-House SEO Manager or Outsource?
May 25, 2009
During these tough economic times companies everywhere must make some difficult decisions when it comes to how they spend their money. The hiring of new employees is a very fragile and gentle topic for most businesses right now. There is no exception when it comes to SEO. Many companies always ask themselves whether they should hire an outsourced company or an in house SEO manager. Both have significant advantages and disadvantages.
Is Google Changing the SEO Efforts Needed for Long Term Visibility?
April 16, 2009
Websites are slowly starting to require more trust factor to appear higher in search results. Trust factor that comes naturally with a well diversified online branding approach. The search engines want to see you in all areas of the web promoting your business. |
