Don’t Just Create B2B Content, Leverage It!
June 10, 2013
A few weeks ago I was on the phone with a B2B site owner for an SEO training session, and we started talking about his blog. He’d done a little bit of blogging in the past but had never really seen any lasting impact for his business so, like many other great ideas, he let it fizzle out and poured the extra time into other business projects.
How Much Does Seasonality Impact Your SEO Success?
May 02, 2013
Every business has its good and its slow seasons. And seasonality can have a big impact on how you perceive your SEO success. If you notice a drop in traffic and sales over a few months it’s entirely possible that seasonality is at play and it’s not actually anything wrong with your SEO campaign.
3 Data Points to Compare in Google Analytics Year-Over-Year
April 03, 2013
After a year of SEO under your belt, including onsite SEO changes, link building, content marketing, social media marketing and so forth, it’s always a good idea to get a sense of what kind of impact your efforts have had on your website overall.
3 Ways to Make Sure You’re Building the Right Kinds of Links
March 13, 2013
In the wake of the Google Penguin update I’ve spoken with several site owners that were so nervous about getting the “wrong” kind of links that their entire link building campaign had come to standstill.
Small Traffic Gain Is Still a Big SEO Win
February 07, 2013
One of the easiest ways to measure the impact of your SEO program is to keep an eye on how much your organic traffic has grown over time. Typically, I recommend that site owners don’t start looking for organic traffic growth until they’ve got at least three months of white hat link building under their belt and their website has been fully optimized.
Are You Siloing Your SEO Success By Keyword?
January 29, 2013
One of my SEO clients has a list of 20+ keywords that they've deemed their "priority keywords." These are the keywords they agonize over from month to month - checking ranking reports, visitor reports, time spent on site, bounce rates, conversion rates and so forth.
An Indirectly Relevant Link Can Still Be a Good Link
December 05, 2012
Let's say you own a company that sells organic baby clothes. Obviously your target market is moms with new babies. But even though there might be hundreds upon hundreds of sites that are about baby clothes, sooner or later you are going to run out of new, quality link building opportunities, right?
Outsourcing Your SEO Doesn’t Mean You’re in the Clear
November 05, 2012
In my experience, the most successful SEO campaigns are when the site owner or marketing manager is just as invested in the long-term success of their SEO as their SEO firm is; and this means getting your hands dirty! Too often site owners think that outsourcing their SEO means they get to wash their hands of it.
Keyword Conversion Rates Don't Tell the Whole Story
October 04, 2012
The overarching goal of SEO, including content marketing and social SEO, is to drive new, targeted visitors to your site. Itâ€™s important to remember that while more visitors are good, more targeted visitors are better.
SEO Shortcuts Cost You More in the Long Run
September 10, 2012
When it comes to SEO, itâ€™s imperative that site owners understand the difference between being efficient and taking a shortcut. You have to be efficient and organized in order to keep all the wheels turning, but taking shortcuts is actually going to undermine your efforts in the long run, hurting your SEO and costing you a lot more in terms of time and money when all is said and done.
Without Fresh Content Your SEO Will Flat Line
August 03, 2012
Onsite SEO and traditional link building are incredibly important components of long term online marketing success. However, onsite SEO optimization will only take your website so far in the SERPs if you donâ€™t have the content to back up your efforts.
How Do You Determine what is a â€śBadâ€ť Link?
July 19, 2012
When the Google Penguin update went live back in April, sites with low-quality link portfolios where hit the hardest. While a few bad links isnâ€™t usually enough to undo all the good SEO that you do, too many bad links could seriously damage your website in the long run.
4 Google Penguin SEO Recovery Tips
June 13, 2012
Itâ€™s been about six weeks since Google unrolled their Penguin SEO update, which targeted webspam tactics like keyword stuffing, linking from unrelated or low-quality sites, exact match anchor text and more.
3 Things to Check When Website Sales Are Down
May 08, 2012
One of the biggest mistakes a website owner can make is assume a slow sales month means their SEO isnâ€™t working. Keep in mind that SEO is a long term process, so jumping to conclusions based on one month of data isnâ€™t wiseâ€”youâ€™re missing the bigger picture! If you pull the plug to soon you might be undermining a really successful SEO campaign, which could actually hurt your sales even more in the long run!
4 Tips for Writing Unique Product Descriptions on E-Commerce Sites
March 16, 2012
Many e-commerce sites rely on product descriptions from the manufacturer to sell their products. And while those descriptions may be accurate, they are usually little more than a list of specs and a few fluff phrases, which donâ€™t really compel a person to by.
Why Are You Afraid of New Keywords?
February 16, 2012
Of course site owners want to drive as much traffic as possible to their website. The logic is simple - the more visitors to a site the more business that site makes, right?
4 SEO Resolutions for 2012
January 25, 2012
2012 is finally underway! A new year means new resolutions to keep, and although some of those resolutions may be harder to accomplish than others, itâ€™s important for your siteâ€™s sake that you stick to your SEO resolutions. Now that youâ€™ve back at your desk and ready to tackle a new year of SEO, here are 4 SEO resolutions to add to your list if you havenâ€™t already:
Are You Reporting Your SEO to Death?
December 21, 2011
Mid-sized and large companies love reports. They seem to love reports about those reports, and meetings about the reports and follow-up reports to the meetings about reports.
A Letter to All SEO Clients
November 21, 2011
There are a lot of blog posts out there detailing how a site or business owner should go about interviewing and hiring the right SEO firm for their business.
Could You Be Giving Away Too Much Content?
September 26, 2011
â€śContent is King,â€ť an oft-repeated mantra in the SEO world (mainly because itâ€™s true). Content forms the basis for all of your other online marketing efforts and is the foundation any great SEO campaign is built upon. When you break it down, there are four main goals for investing the time and energy in a content marketing campaign:
The Benefits and Risks of Outbound Linking
August 29, 2011
The Internet is comprised of billions upon billions of websites that are all interconnected. There is a reason itâ€™s called the World Wide Web after all. Site A links to Site B and Site C. Site B links to site D. Site C links to site A and D. Now multiply that by infinity and youâ€™ve got the Internet! Itâ€™s impossible for any one site to exist separate from the rest.
How to Optimize Your Blog for SEO
August 04, 2011
If you are willing to put in the time and effort to create quality content on a consistent basis, running a company blog can be incredibly beneficial for your siteâ€™s SEO. First off, the search engines love content. If your blog is a part of your company site (companysite.com/blog) as opposed to a separate domain (companyblog.com), that is more content associated with your site for the search engines to crawl and index.
Making Your Social Media Strategy SEO Friendly
June 29, 2011
Social media marketing and SEO tie more closely together than most companies might realize. For starters, the two fields (in conjunction with content marketing) form the basis of inbound marketing. Inbound marketing is a pull approach where targeted visitors are lead to your site via numerous channels.
B2B Content Marketing Guidelines to Follow
May 27, 2011
First off, what exactly is content? Content is not just limited to the words on your website (although page content is very important in terms of SEO and user-experience). Content can really be anything and comes in all kinds of forms; traditional white papers, blog posts, articles, videos, podcasts, infographics, reports, Tweets, Facebook posts and updates, webinars and more. The definition of what constitutes content is really only limited to what someone can produce and publish.
The Differences Between Inbound and Internal Linking
April 28, 2011
Inbound linking and internal linking are both important components of any successful SEO campaign, but they are not the same thing. It is important for webmasters and site owners to understand how these two link building strategies are different and how to best utilize them for their own SEO. Internal linking and inbound linking both work to build your site's trust factor with the search engines and enhance user-experience, but they do so in different ways.
10 Best Practice Tips for DIY SEO
April 11, 2011
If you're a business owner or marketing professional looking to enter the world of SEO, one of the most important things you can learn about in on-site optimization. On-site optimization, in a nutshell, is the practice of making changes in different areas of your website in order for the search engines to find and deliver targeted visitors to your website.
The Negative Effects of Too Much SEO
March 07, 2011
Most (white hat) SEO firms will tell you that the first major step of SEO is on-site optimization. This, in conjunction with link building (activities like blog commenting, content marketing, social networking, directory submission, etc) makes up the bulk of any SEO campaign.
Picking the Right Keywords for your SEO Program
February 04, 2011
Picking the right keywords to target for your organization can sometimes be daunting if you think about the volume that some industries have. How to pick the right ones really comes down to analyzing your business model along with an attempt of stepping into the mindset of a potential keyword user to try and anticipate what type of person is bound to use that keyword. There are ways to determine if your keywords or working or not but it requires some due diligence
Why is Your SEO Progress Moving Slow?
January 18, 2011
If you are a business that has spent some time in the search engine optimization arena you will know and understand that things simply take time.
Google PageRank Goals Could Cause Failure
July 08, 2010
Many people are still hung up on that magical little number that Google decided to make a ranking factor a few years back and I canâ€™t seem to figure out its importance? Sure Google has come out and said that they reward websites that are linked to higher PageRank websites but it is no secret that many websites out there have attempted and succeeded in successfully manipulating that little number to achieve a higher PageRank with very little business benefit.
Has The Google Mayday Update Affected You?
June 09, 2010
Las month Google released the Mayday update which has left many webmasters, entrepreneurs and website owners sort of scrambling around to make up for lost rankings. Here is a prime example why website owners should never put all their eggs into one basket. Websites that simply rely on search rankings for success are always prone to a search engine update that could quickly disrupt all further online success.
Sharing Documents Can Help Build Your Online Brand
May 17, 2010
If you haven't noticed yet there are many ways now to share your personal or business documents online with others. All those company reports, business presentations, and mind blowing graphs and charts that you might have just laying around on your hard drive collecting dust might come in handy after all. Document sharing has become a very important and crucial ingredient when it comes to the world of SEO. Sharing documents online has helped business increase their visibility in great new way.
Picking The Right Keywords For Your Website
April 16, 2010
Are you trying to optimize a website yourself? Have you gone through industry website after website and found more opinions than you know what to do with? Well here is one more opinion for you. It is an opinion that has been tried and proven so we think it works pretty well.
Blogging for Humans and SEO
March 25, 2010
If you write in a blog at least a few times a week you will know that it takes a great deal of work to really get visitors to start coming over to your blog and reading. Blog loyalty is something that is tough to break no matter what you do and often times you might never break someone away from a blog that they frequent on daily basis. There are however some important things you can do with your post to get more eyes bumping into your precious content over time.
SEO is Not Mathematical it is Straight Up Marketing
February 08, 2010
Search engine optimization at one point in time was very clearly a mathematical type of approach for most business. The whole thing really just looked like an equation to get the end results, rankings. The game has changed over the years and has evolved into something much different than what it once was. Some have evolved with it and others have yet to catch up.
Be Realistic with your SEO
January 20, 2010
You need to have some realistic expectations when it comes to SEO for your business or website. Search engine optimization is not just a technique it is almost a lifestyle that your business will revolve around once you get going.
Different Ways to Measure SEO Success
January 14, 2010
There is more than one way to really measure the success of anything. If you are an optimist you will see the benefits of almost any marketing action regardless. If you are running your own online business you have to be an optimist in todayâ€™s marketplace. Many of us are conditioned to only look for sales and revenues but there are other very valuable benefits to SEO not just sales. Letâ€™s take a look at some of the other areas to acknowledge before you stamp a big red â€śfailureâ€ť on your search engine optimization campaign.
Approach your SEO as if you were Building a House
December 07, 2009
Every search engine optimization campaign will be slightly different from one another but it is important to realize that there are certain fundamental steps that will apply to each and every single campaign. Some of the variables will always be different depending on industry and business but same principals will always apply. I like to take my SEO approach sort of like building a house. You canâ€™t build a solid house without starting with a solid foundation.
SEO is a Task for Marketers, NOT Web Developers
November 06, 2009
Almost every aspect of SEO requires a person to really step into the shoes of their audience. How can you craft well written meta-tag that will be clicked on by your audience without putting yourself in their shoes first?
The Marriage of Social Media and SEO â€“ How does it benefit You?
October 12, 2009
The question of whether you should introduce social media or SEO into your daily business model is no longer a question that should come up. If you are a business owner with a website, SEO and social media are must, period. Donâ€™t worry about the conspiracy theorists that claim it doesnâ€™t work; they are upset because they donâ€™t understand the medium. Everyday more and more people and businesses turn to the internet to pretty much do everything. If you are not there, you might as well be nowhere.
Does Web Design Play a Role in Search Engine Optimization?
September 23, 2009
Many people who decide to venture out into world of search engine optimization sometimes jump the gun quite a bit. You wouldn't paint a car or a house without putting some primer down would you?
Does Good SEO need to be Expensive?
August 20, 2009
How does one gauge how good and reputable SEO company or consultant is when looking for search engine optimization for their business or website? Do you go with the most expensive and shun the low cost providers? Or do you rule out the overpriced and go with the super low cost firm? As a business owner or marketer, what are the several best practices that determine what type of SEO service provider is a good fit for you?
Will Real Time Social Search Become the Next Big .com Boom?
July 17, 2009
Many of us have all heard the phrase â€śreal time searchâ€ť over the last 6-12 months and I think we are going to hear it a bit more as time moves on. Are websites like Twitter and Facebook going to take down the all mighty Google? Probably not, but they could really give the search giant a run for their moneyâ€¦eventually.
How Twitter Can Help you with your Link Building
June 16, 2009
Twitter's birth and uprising has been somewhat unbelievable to say the least. It seems like overnight this social communication tool has become an industry giant. If you are a business that thinks that they still can't benefit from Twitter you are most likely in denial.
Should you Hire an In-House SEO Manager or Outsource?
May 25, 2009
During these tough economic times companies everywhere must make some difficult decisions when it comes to how they spend their money. The hiring of new employees is a very fragile and gentle topic for most businesses right now. There is no exception when it comes to SEO. Many companies always ask themselves whether they should hire an outsourced company or an in house SEO manager. Both have significant advantages and disadvantages.
Is Google Changing the SEO Efforts Needed for Long Term Visibility?
April 16, 2009
Websites are slowly starting to require more trust factor to appear higher in search results. Trust factor that comes naturally with a well diversified online branding approach. The search engines want to see you in all areas of the web promoting your business.