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Articles (5):
Using ClickTracks
January 27, 2005
If you're just getting started with ClickTracks, you'll find it's a very versatile tool. It presents information by overlaying it on your actual Web pages.
Mining For Gold...In Your Web Traffic Logs
August 02, 2004
Understanding your Web site’s traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition.
The Top Seven Strategies for Website Success
December 17, 2003
Whether you're concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed.
Metrics Matter!
December 06, 2003
Recently, I talked with a speaker about her "extremely successful" Website. She based this opinion on the fact that she was selling several e-books every day and generating "some calls".
Exposing Your Expertise
August 20, 2003
Writing and leveraging articles is my most successful strategy for promoting my Website and my speaking and consulting services. |
