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Articles (9):
Top 10 SEO Mistakes Web Designers And Developers Make
February 18, 2010
In absence of a search specialist during the design and development of a website, the SEO part of the website is ignored. Blame it on ignorance on part of designers and developers or disregard for SEO at the initial stages. This post tries to identify common mistakes committed during the website development stage.
Projections, Predictions, and Pitfalls - 2010
January 21, 2010
Every year, search engine marketing especially SEO undergo a lot of changes. This is mostly on account of changed scenarios and ever evolving search engines. This post tries to give you a head ups on what's coming your way in 2010.
An attemtp to understand Web 2.0
August 24, 2009
It is very difficult to draw a demarcating line between web 2.0 and web 1.0. The industry is equally divided on the fact that whether or not it is appropriate to coin terms like web 1.0, web 2.0, web3.0 etc.
27 Oversights That Will Kill Your PPC Campaign
August 21, 2009
PPC is a potent way to generate business leads, sales and revenue in a quick and efficient manner. However it is also the easiest way to lose money if done wrong.
Top 10 methods to track delayed conversion
April 22, 2009
Not all conversions happen in a single session and not all conversions happen online. The later in especially true for business that have a multi channel presence. It is therefore imperative for businesses and search marketers to link offline conversions with online marketing efforts.
Blogosphere - Powering the virtual world
April 13, 2009
Blog, an essential component of user generated media (UGM), is playing a critical part in the online arena.
Google Grants: Free Adwords - Doing charity differently
April 08, 2009
Google.org, a subsidiary of Google is setup to help charity organization find visibility on Google. Charity organization often find it difficult to invest money in marketing themselves to attract donations, which will further their cause.
To give or not to give?
March 30, 2009
Pay for performance is a sound business model, but it needs to be molded to fit the requirements of SEM agency as well as the client. It may not be suited for all search campaigns but can be improvised for most of them. As a cautionary note, I would like to remind you that over commitment can result in revenue loss.
Geo Targeting - Now more than ever!
January 22, 2009
Search engines, especially Google, is actively pursuing geo based results to make SERPs more relevant. In its endeavor to do so, Google utilizes various signals to determine the geo intent of user as well as the web page. This article primarily deals with the factors that are considered by Google to ascertain the relevance of web pages. |
