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Articles (35):
Ask.com Search Engine - A Brief History
May 02, 2008
After twelve years on the scene, the Ask.com search engine is trying to stand its ground.
Local Search Engine Optimization - Revisited
April 25, 2008
Roughly a year ago, local search engine optimization was all the rage – the new frontier in search engine marketing. For a while, it seemed that everyone was interested in the local search angle – even multi-national companies.
Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
April 01, 2008
A recent study by SEMPO indicated that adding an expert in search engine optimization to your payroll could cost the company upwards of six figures in salary and benefits -- considerably more than hiring a search engine optimization company. Learn how cost, experience, and other factors could influence your decision to hire an in-house expert or a search engine optimization company.
Microsoft and Yahoo!, Search Engine Partners? How Mergers and Acquisitions May Change the Search Engine Playing Field – and Where Google Comes In
March 26, 2008
Until recently, there were five major players in the search engine world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These top Internet search engines quickly could be narrowed down to four, however; AOL uses the Google algorithm and will yield nearly identical results. Further narrowing is rapidly occurring – Ask.com seems to be stepping out of the spotlight to focus on specific markets, and in early March 2008, Microsoft began attempting to purchase the Yahoo! search engine. If there are just two top search engines with which to be concerned, what does this mean for your business and for SEO as a whole?
Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know
February 21, 2008
As any good search engine optimization company knows, in search, more so than any other medium, you have a very short window of opportunity in which to engage your prospect. The only way to get a solid competitive advantage in this arena is to utilize ''various techniques in order to make sure that you are giving a prospect exactly what it is that he or she is looking for. Otherwise, your prospect will simply click the back button and visit one of your competitors – a process that only takes seconds.
All Search Engines Love Spiders: How Meta Commands Can Help You Love Them Too
January 25, 2008
Almost all search engines use spiders (also known as robots) to scour the web for pages to be indexed. There is an array of meta commands that can be used to manipulate these search engine spiders in ways that can be beneficial when making sure a website is optimized. Learn more about which commands are useful, which are not, and which could possibly get your website penalized if used incorrectly.
Behavior-Based Internet Advertising: Who Is Watching You?
January 24, 2008
Have you ever been surfing the web and come upon Internet advertising that provides a direct solution for something that you've been researching lately? Did you think that it might be related to your computer cookies, or did you chalk it up to serendipity?
A Slippery Slope: Google Owns a Search Engine Optimization Company
December 06, 2007
If you own or work with a search engine optimization company, or even if you're just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines.
What Every Search Engine Optimization Company Should Know about Keyphrase Choice
November 21, 2007
There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one's audience. In this article, we'll discuss two crucial aspects of keyphrase research that your search engine optimization company should be taking into consideration: knowing the prospect and knowing the company.
Google's Paid Search vs. Organic Results - A Rickety Wall of Separation
November 13, 2007
The good people at Google have long maintained that there is a Chinese Wall between paid search results and organic results - that is, the department responsible for advertising is completely separate from the department responsible for organic search engine placement.
Current and Future Search Trends: What the Top Internet Search Engines Are Doing
October 24, 2007
The future of search is unclear - what is clear is that change is rapidly happening for all of the top Internet search engines. Google as always is the frontrunner for many of these search trends, but even little guys like Ask.com are making waves. In this article, I will attempt to cover some of the more interesting search trends that are occurring today with the top Internet search engines - but I am by no means being comprehensive about the subject. Things are changing on a weekly, or sometimes even daily, basis, and future articles will cover additional developments in depth.
Brand New Websites: A Search Engine Optimization Company Perspective
October 03, 2007
It's an unfortunate fact – no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google.
Does Your Search Engine Optimization Company Understand Your Marketing Strategy?
September 24, 2007
So you have decided to hire a search engine optimization company as a part of your overall marketing strategy. The firm that you choose will have a tremendous impact on the success of your campaign, but you knew that already. However, what are your evaluation criteria? For too many companies, the answer is plain, simple, and singular: rankings.
Website Creation and the Eye of the Spider
August 23, 2007
In his new article Mr. Scott Buresh of Medium Blue advises on how to build a website that is visible to search engine spiders.
Personalized Search - All's Well or Orwell?
July 18, 2007
You go to Google and enter your search term. Big Brother, the totalitarian character from George Orwell's novel 1984, watches with detached interest. You see, to Big Brother, you are only a number - but he'd like to know as much about you as he can. Knowing you allows Big Brother to do many things - both good and evil.
Search Engine Optimization for Universal Search - Back to Square One?
June 19, 2007
Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a website so that it would show up in the organic results on one or more of the major search engines – results that were comprised of nothing but other websites.
The True Cost of an In-House SEO Campaign: Why an SEO Firm Can Increase Your ROI
May 18, 2007
When a company is considering embarking upon a search engine optimization campaign, the first discussion that normally is had is whether to take care of the campaign in house or to hire an outside SEO firm.
Your Internal Departments and Your SEO Firm – A Play in Five Acts
April 19, 2007
Many companies are not aware of the different roles that various departments in their organization will fill when they begin to work with an outside SEO firm.
Systematic Theft - One Search Engine Optimization Company’s “Nasty Surprise”
March 21, 2007
Let’s face it - any search engine optimization company knows that the industry has carried a collective black eye for many years. This is unfortunate, because there are many firms out there that do outstanding work and who must struggle for simple legitimacy simply because there are so many fly-by-night companies and snake oil salesmen out there.
Investing in Pay Per Click Marketing or Search Engine Optimization - a Company Decision
February 22, 2007
As click costs rise, many companies who are already investing in active pay per click marketing campaigns are looking toward hiring a search engine optimization company to supplement their marketing portfolio in order to increase their exposure and reduce their advertising spend.
Understanding the True Value of a Resource Library for Your Website
January 31, 2007
Many websites currently offer a resource library for visitors – an area filled with articles covering relevant topics to the industry with which the site is connected. The articles may cover how to do something or define a particular aspect of the industry, but they do not usually directly sell the company’s products or services.
Search Engine Optimization for E-commerce: A Tale of Two Shoppers
November 23, 2006
Search engine optimization is a hot marketing technique right now, and companies are utilizing different approaches to ensure that their sites are the ones getting the top results on the major search engines like Google and Yahoo.
Questions to Ask a Potential Search Engine Optimization Company
October 18, 2006
We come to the final part of this series, in which we will look at business assurances made by search engine optimization companies.
Questions to Ask Your Potential Search Engine Optimization Company
September 21, 2006
The questions you should ask your potential search engine optimization company are critical, as before moving forward with any of the myriad of search engine optimization companies out there, you should always determine whether or not they will put your site at risk of penalization in the major search engines.
Questions to Ask your Potential Search Engine Optimization Company
August 22, 2006
Search is a growing industry, and it seems that every day there is a new search engine optimization company in the game. However, the skills of many of these search engine optimization companies are questionable -- staying on top of the knowledge curve can be daunting, and getting up to speed more daunting still.
Search Engine Marketing Services: Trends and Predictions
July 24, 2006
The search engine marketing industry is consistently evolving, sometimes at a pace that makes it hard to believe that search engine marketing services can stay on top of all the latest developments.
Your Search Engine Optimization Company - Protecting Your Time and Your Brand
June 23, 2006
A search engine optimization campaign can bring you new, targeted leads, and raise your company’s online profile, all while keeping in line with your branding strategy. However, you will find that in order to get quality results that last, significant changes will need to be made to your website.
Professional SEO in Your Marketing Mix - Convincing Your Company
June 12, 2006
Often, the people who first recognize the potential benefits of professional SEO are not the company's key decision makers.
Don’t Sabotage Your Search Engine Optimization Company
May 31, 2006
Six tips that will help you work with a search engine optimization company.
Organic SEO or Pay-per-click Advertising - Which should you choose?
May 23, 2006
When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay per click advertising.
Organic SEO – What Does it Really Mean?
April 18, 2006
Scott Buresh, noted author and founder of Medium Blue Search Engine Marketing, examines the true meanings behind the term "Organic SEO".
Your SEO Service, Ethical SEO, and Competitor Monitoring
April 05, 2006
This article argues that �search engine competitors� should be monitored for violations.
Business to Business Marketing on Search Engines – A Largely Untapped Marketing Tool
February 20, 2006
Learn more about why B2B companies can benefit from using SEO as a key marketing tool.
Are Your Search Engine Rankings At Risk?
November 20, 2003
Ever since there have been search engines, there have been techniques that unscrupulous webmasters and shady search engine optimization firms have used to artificially boost rankings.
Wading Through The Search Engine Myths
April 24, 2003
There is an abundance of search engine information available on the web- some of it valuable, much of it contradictory. Throughout the years, some prevailing search engine myths have developed. |
