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Articles (18):
Wit and Charm Are Important for Business Social Media
October 27, 2010
It seems every company these days has a Facebook or a Twitter account. Many have both at the same time. You see it on their print ads and on television commercials. You see it so often you start to wonder if you are missing out by not having an account on these sites yourself. Even if you are not familiar with how these services work, it is enough to get anyone interested enough to check it out. The question is, how do you make the pages work for you in your business?
The Future of Online Marketing Is Here
October 20, 2010
Marketing is highly important to every kind of business. It is important to make sure that your business is getting the recognition that it deserves as well as making sure enough people are able to learn about your company for you to grow. What many have already found is it is possible to grow as long as there is a focus on online marketing. While SEO and PPC programs are still very big throughout the web, there are more people than ever subscribing to social networks like Facebook and Twitter.
Netflix Running Into Trouble Over Epix
September 29, 2010
More people are looking to enjoy movies and television shows through their computer than ever before. This is why companies like Netflix are looking to add the features which will retain their customer base and hopefully expand it. This is why they make sure to add the most recent titles as soon as possible. They also try to add different features which they thing the customers will want to use when they purchase memberships.
How to Market Yourself Without Breaking the Bank
September 09, 2010
So you have decided to make the leap into entrepreneurship and actually got yourself some start up money. Great. Now what? Having a great idea and talking somebody into believing in you is a challenge, but you have to think ahead to stay above water in the entrepreneur world. Marketing is essential for every business, how else are people going to know about your product or service?
Blogging: Not Just For Teens Anymore
August 19, 2010
A new study on eMarketer is reporting that, "43% of US companies will be blogging by 2012." eMarketer's senior analyst Paul Verna goes on to say, "studies have shown that marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales - as well as improving customer service."
Security Information You Should Be Aware of with Copiers
June 28, 2010
In the eyes of many, the copier is a fairly simple machine. It allows the user to take an original document and turn it into thousands of documents in a matter of minutes. The problem is that many people do not take into consideration the highly advanced nature of the modern copier. Such things as digital copiers have a hard drive on board. These are intended to help the user, but it has been shown to cause some security issues for companies. This is because office copiers actually have a hard drive that can be used to copy sensitive information. If a hard drive is involved, it can be hacked into and the information stolen.
Freelancers May Find New Use for Starbucks
June 17, 2010
As of July 1st you will be able to connect to Starbucks Wi-Fi for an unlimited amount of time. Previously you had to be an AT&T customer, or use a Starbuck’s card to use the Internet, and there was a two hour limit.
Apple Shows off Its HTML5 Skills…But With a Small Catch
June 07, 2010
The web programming circles have been buzzing for months, even years about HTML5 developments. It has been nearly 10 years since anyone has updated the current HTML standards, and the anticipation of HTML5 is becoming more and more.
Co-Working, Is It Right For You?
May 20, 2010
If technology has taught us anything, it’s that you can find any information you need if you know how to look for it. Smartphones have made this even easier, as now you can browse the Internet no matter where you are. When starting a business, or even better have a small business, you are always looking for ways to save money, while keeping a high level of information and working environment.
Brushing Up On Effective Customer Service 2.0
April 28, 2010
When it comes to customer service, there are many ways you can go about handling it. Some companies have large call centers--others have a more intimate team of a few in-house representatives. No matter how your company decides on managing your customer service, the point is you should have some type of system in place.
Are Promotional Tweets Right For Your Business?
April 23, 2010
For those of you who use Twitter for your business, or for that matter use it to search for information, Twitter has added a new feature, Promoted Tweets. Since Twitter's announcement last week, there has been much talk about the service.
Business Apps For the Business Owner On the Go
April 14, 2010
When it comes to communication there are a few tools no business owner can go without: a computer, an in-house phone system and according to a new study - a smartphone.
How to Gain Customer Loyalty
April 09, 2010
In an economy that is still trying to make a comeback, everyone is tightening their spending habits—on a personal and professional level. For marketers it is our job to find new ways to reach our audience, but find an economical way to do so.
Mobile Apps: Are They Right For Your Business?
March 31, 2010
With the popularity of the iPhone and Android based phones like the Droid and Nexus One, it is no surprise that mobile apps are becoming a must for businesses. According to the research firm the Yankee Group, projected sales on apps for 2010 will be $1.6 billion dollars and will rise to $11 billion dollars by 2014.
Location-based Applications are Changing the Game for SEO and Marketing
March 24, 2010
Social media is evolving everyday and it seems its not enough to post your thoughts, feelings and favorite links anymore. Now we want to know where you are at while sharing your thoughts, feelings and favorite websites. One of the most popular sites for this is foursquare, but recently Facebook and Twitter are following suit. So what does this mean for SEO and marketing?
@Anywhere: Opening the Possibility of Making Twitter Accessible Anywhere
March 17, 2010
In 2007 SXSW was where Twitter founders announced their website (although it launched in July 2006). Fast forward to the present and there was much talk about what Evan Williams, Twitter's CEO was going to say during his keynote speech this year at SXSW. Many were anticipating him to talk about Twitter's advertising capabilities - instead he announced @Anywhere.
Social Networking Proves Newsworthy “chops” After Chile Earthquake
March 02, 2010
When news broke about the 8.8 earthquake that shook Chile to the core Saturday, it wasn’t news networks who was getting the best coverage, but rather social networks like Twitter. CNN for example, was reporting pictures and personal accounts from tweets—proving social networking can be a great resource for information as well as engaging your target audience.
Everyone Seems to be ‘buzzing’ over Google Buzz
February 15, 2010
Social networking over the years has really evolved, and many online marketers are realizing they can no longer ignore it. Sites like Twitter, Facebook and YouTube have brought many businesses more brand awareness as well as helping with lead generation. Google is now adding their expertise to the mix, and are offering Google Buzz to their arsenal of tools. |
