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Articles (2):
Landing Page Do's and Don'ts
January 18, 2012
In B2B marketing, landing pages are often one of the first interactions a company has with a sales lead. Landing pages can jump-start a relationship with a prospect or turn them away forever. Marketing automation solution, Act-On Software, compiled a list of landing page dos and don’ts for B2B marketers looking to make the most out of these powerful webpages. Below is a sneak peak of Act-On’s list: Six Dos and Don’ts for Creating Better Landing Pages.
8 Tips to Improve Marketing's ROI in the New Year
December 14, 2011
As the New Year approaches, most marketers evaluate the previous year to determine changes and improvements to their company's marketing efforts and ultimately improve ROI. Just in time for your New Year's resolutions, marketing automation platform provider, Act-On Software has compiled a list of 8 tips to improve marketing's ROI in 2012. |
