Shel Horowitz

Articles (2):

E-Mail Signatures: One Size Does NOT Fit All
One sig file does not do it for all ocasions. You need to optimize it for each email.

Keep Your Press Releases OUT of Editors' Recycle Bins...And IN the Newspapers' Pages
While making follow-up calls after sending out a press release, I was talking to one of the business editors at the Boston Globe.