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Articles (2):
Cross-Selling: Can a Site be Too Big to Consider the Opportunity?
August 18, 2009
Advertisers continue to grapple with the Internet as a pathway for their clients’ messages and at the same time measure the converting effect of message with an actual purchase. This seems to be an ongoing issue and unless the site is the actual shopping site there is a problem that presents a major challenge to the advertiser:
Online-Offline Branding Opportunity
June 25, 2009
To understand what boomers want from social networking, one needs to understand more about the mindset of this generation. |
