Steve Jackson

Articles (4):

Are You Using These Keyword Selection Guidelines To Improve Website Conversion Rates?
February 17, 2005
I've been under pressure lately to come up with more articles on organic search engine optimization with regards to how an effective keyword strategy can improve website conversion rates. Well, here is my take on it, based on the Web analytics evidence of our own keyword strategy.

Are You Using These Keyword Selection Guidelines To Improve Website Conversion Rates?
January 04, 2005

Are You Using the Words Your Customers Are Using?
October 21, 2004
Numbers and words, numbers and words. Imagine Jiminy Cricket on your shoulder whispering that in your ear. Or, if you're not keen on crickets, imagine the Dallas Cheerleaders waving their pom poms as they chant that mantra over and over.

Is Your Paid Search Advertising Generating Positive Financial Results?
October 19, 2004
As an online business, you may be familiar with or currently utilize “pay for performance” search engines to send visitor traffic to your website.