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Articles (13):
Meeting Your Targeted Audience’s Wants and Needs
September 20, 2006
While you don’t have to provide a perfect user experience for every individual who stumbles across your site (an impossible task anyway,) you always want to be sure to incorporate the elements that your audience wants and needs.
Analyzing One-Way Vs. Reciprocal Links
August 24, 2006
When analyzing links, determining if a link is reciprocated is not an entirely effective way to gage the users intent. Many sites link back and forth to each other simply because it makes good business sense to do so. If all reciprocal links are devalued search engines are essentially shutting out legitimate links simply by assuming that the intent was ill-formed.
Top Rankings Guarantees Debunked (Again)
July 21, 2006
Each week I get calls from prospective clients looking for some kind of guarantee for our services. Sure, we can provide a guarantee that gives us enough wiggle room to be useless, such as the one mentioned above, but personally, I would rather work with a company that is a bit more forthright in their business practices.
Creating a Marketing Focused Website that Sells
July 04, 2006
Online business owners often look at a website as development expense rather than a marketing expense. This is unfortunate and is often the reason why many online businesses under-perform. The Internet is still new and very much in its infancy and our view of how the web should operate, especially in the business realm, is still developing. It’s been a slow process, but many business owners’ attitudes towards website development and marketing has slowly begun to evolve.
SEO Accounts for Only 11% of SEM Spending
June 13, 2006
SEMPO recently published a study which shows that a only 11% of all search engine marketing advertising is spent on search engine optimization, with the vast majority, a full 83%, is spent on pay-per-click advertising.
Online Marketing Hierarchy and Definitions
May 15, 2006
I read an article the other day that took great pains to illustrate how search engine optimization (SEO) and search engine marketing (SEM) were different. While they both offer different functions, SEO is a distinct subset of SEM. To go out of the way to say they are different in the way this particular author did was like trying to equate a difference between filling cavities and performing dentistry. It is different, but filling cavities is also function of dentistry.
Do You Have a Bad SEO Company, or Are You Just a Bad Client?
January 18, 2006
No matter what the product or service there will always be those that are dissatisfied.
Allocating Your Web Site’s Budget Properly
January 13, 2006
I had a client say something to me the other day that I thought was rather interesting. He mentioned that he almost considers SEO as a marketing expense even though its really a web expense. It was then that I realized that many people still do not consider what they do with their website as part of their marketing plan but as, well, just something else.
Good Things
December 28, 2005
Optimizing your site for your targeted key phrases won't get you to #1 over night. You won't find all your keywords rankings in the top 10 on Google in just a few days, nor will you get significant traffic improvement at the snap of the fingers. To use a simple analogy, SEO is like boiling water: you don't get a hard boil the moment you turn on the burner, you have to wait for it.
Marketing Your Web Site the Right Way is a Worthwhile Investment
December 07, 2005
Doing your search engine optimization and marketing in-house will often times produce poorer quality results and use up more valuable man-hours than simply paying a professional in the first place.
Common Sense Algorithm Chasing
November 18, 2005
I used to be a strong proponent of common-sense SEO and a detractor from optimization by algorithm chasing.
Determining the Value of Your SEO Service
November 10, 2005
After doing SEO for several years (since 1998) I recently put all of our regular SEO duties into a spreadsheet and noting the amount of time spent on each activity on a one-time basis, monthly basis, and a per-page basis (both one-time and monthly). This format allows me to quite easily see the man-hours and costs involved in each distinct duty that we perform over the course of an SEO campaign. It also allows me to see the changes that occur in our SEO processes.
Should SEOs Recommend or Implement Optimization Changes?
October 27, 2005
A new study shows that a majority of companies (64%) fail to implement some or all of their SEO company's recommendations. |
