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Articles (24):
How to Find Clients You LOVE!
May 14, 2012
Do you ever scream after working with a particular client? It is not the end of the world when you find yourself in a working relationship that is well, NOT working.
A Simple Analysis That Defeats Marketing Paralysis - Part 3 of 3
May 07, 2012
You've likely heard me say, "marketing is simply a matter of sharing solutions with people who are already looking for them." To get the results you're looking for (more clients, more income, more visibility, etc.) you must also market consistently.
A Simple Analysis That Defeats Marketing Paralysis - Part 2 of 3
April 30, 2012
You may be familiar with the phrase, "throw enough against a wall and something is bound to stick."
A Simple Analysis That Defeats Marketing Paralysis - Part 1 of 3
April 17, 2012
The term analysis paralysis is fitting when a person over-analyzes a situation to the point where a decision is avoided or action is not taken, thus paralyzing the outcome.
How to Tune Up Your Marketing Efforts for Better Results and More Profits
April 02, 2012
One of the most important elements of profitable marketing is often the most difficult for solo service professionals to maintain. That is sharing your solutions consistently.
How to Change Your Bad Marketing Habits for Good
February 24, 2012
It's time to be honest! Are you really spending the time you need to each day on growing your business?
7 Tips for Organizing Your Marketing Efforts
December 22, 2011
Mental blocks can hold you back and keep you from achieving your goals. When you sit down to work on your business are you clear and focused, or is your mind cluttered with ideas, client requests, overdue items and more?
Six Steps to Creating a Referral-Based Business
December 07, 2011
Doesn't it feel great to pass along the word about your favorite restaurant or tell someone about a terrific book you can read? You can make it easy for your clients and colleagues to do the same for your services. When you do great work for your clients, they are just as excited to tell others about you.
How to Create a Marketing Plan to Meet Your Goals
November 29, 2011
As you think back over the last year of your business, are you pleased with your results? I hope so. I am proud of what you accomplished and you should be too! Are there some goals that you didn't quite reach?
Enroll Your Next Client Within Days
November 28, 2011
If you entered a contest that challenged you to enroll one new client next week, how would you go about doing so?
4 Keys to a Successful End of Year Review
November 14, 2011
Entrepreneurs generally have a lot in common. We're passionate about our work. We care deeply about delivering high quality products and services to the people who need us. We have a "never-say-die" spirit.
How to Map Out A Simple Plan to Reach Your Goals in 2012
November 07, 2011
As we approach the end of the year, NOW is the perfect time to take a look back at the last 12 months and take stock of what's working and what's not working in your business.
How to Ask For (and Get) the Right Referrals
October 26, 2011
Do you want to work with more of your ideal clients? Would you like to save time on marketing and get better results? Do you desire to become a recognized expert in your field?
4 Steps to Powerful Subject Lines That Get Results
October 11, 2011
Your subject line can make or break your email marketing efforts. With the right subject line, you'll make an impact with your list members and encourage them to open your email and take a look inside. Also, you can increase your sales, deepen your connection and be more valuable to the recipients of your messages.
A Super Simple Guide to Podcasting
October 05, 2011
According to HubSpot in 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts. This has increased from 11% in 2006. It is also estimated that 70 million people have listened to or viewed a podcast.
Easy Video Marketing Tips You Can Use Right Now
September 26, 2011
I'll be the first to admit it. When video marketing started getting popular, I was NOT feeling it. Looking back, I can see it was because I was WAY over thinking it!
Five Keys to a Stable Foundation for Successful Business
September 08, 2011
There is a fundamental truth about construction. Any building that is constructed has a better chance at lasting on bedrock than on sand. That is a guarantee!
3 Simple Keys to More Profits, Less Stress and More Visibility
September 02, 2011
Building your business and growing it to support the lifestyle you want is the whole point of becoming an entrepreneur. The first step in doing so is to define what success means for you. Perhaps it means that you work a certain schedule.
Focus on the Transformation and Get More Clients
June 27, 2011
When you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it - is that really what they want to know? Are they really interested in exactly what you do?
Marketing a Service Business with No Marketing Budget
May 30, 2011
One of the first steps in marketing a service business is to get your branding in place. Make sure your business name, your tag line and your logo are all connected - that they send a consistent, positive and results focused message.
The Biggest Mistake in Your Marketing Plan
May 03, 2011
For a marketing plan to create results, the plan must be developed with your specific business goals in mind. You cannot market a graphic design business the same way you market a retail product. For your marketing plan to work for you, it needs to be customized for what you do, who you serve and what you want to accomplish.
Three Practical Marketing Solutions You Can Use NOW
April 27, 2011
Practical marketing solutions are necessary to build a successful business. As a solopreneur, you don't have a full-fledged marketing department at your disposal. You need some practical marketing solutions to grow your business without exhausting all of your time or money.
3 Easy Steps to More Profits in Your Business
March 17, 2011
Most service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when you're so busy serving your clients, actually running your company, and trying to take care of and enjoy the other aspects of your life.
Step-By-Step Social Media for Smart Entrepreneurs
March 09, 2011
Here is a simple step-by-step social media plan you can use to make your presence known on Facebook, Twitter or LinkedIn and take advantage of the popularity of this game changing marketing strategy starting TODAY. |
