Article writing has steadily become a proven web promotion tool for your website/online business/ online services. Out of various ways of web marketing, article writing related to your business field and distribute them for free is an effective and low-cost way of web promotion.
Article Writing: built-in benefits
There are certain built-in benefits of promoting your website and your products or services by consistently writing and free distributing articles:
- Establish the writer as an expert of the field, slowly and surely provides credibility to writer’s opinion and recommendations.
- With free distribution of each of your articles you let others the rights to republish, carrying a resource box which includes a short description of you as an author and a link to your website. The resource box helps readers visit your site to test out what products and services you offer.
- Published articles on other websites provide backward links to your website that certainly boost your link popularity, which is one of the main factors of search engine optimization techniques.
Article Writing: preparatory steps
- Choose a relevant topic and research extensively to write informatively.
- Draw an outline of your article. Jot down all the relevant points related to the topic, which you wish to cover in the article.
- Write an interesting introductory paragraph that can grab readers’ attention instantly.
- Conclude the article, covering all the discussed areas of the topic.
- Revise your article, and remove all grammatical, punctuation and spelling errors.
- Include a brief resource box at the end of the article, providing a succinct description of you and your products or services.
Article writing: web marketing perspective
- If you are planning to create a web page from your article for the search engines, then place your keywords several times throughout your text.
- Research the online publishers that includes directories, email newsletters, informational websites and blogs.
- Ensure how your specific knowledge fits with each publication's apparent editorial agenda
- Check out the publication's existing and current articles and see what's missing to make a valuable contribution to your industry's knowledge base?
- Provide your publisher exclusivity and then begin submitting your article to other publishers who don't care so much about first publish rights.
- Finally, submit to the relevant article directories, as well as general article submission directories.
If you follow sincerely the discussed steps, you will see a dramatic rise in web site traffic each time you submit your article, and all without spending a penny.