If you have a website and want massive website traffic for FREE, and don't know how to use RSS, then now is the time to learn or get left behind! Obviously, with the enormous growth in technology, especially in the internet, there is a need to switch over to more interesting ways of communicating to the subscribers. Especially companies with smaller advertising budget need to be innovative in their ways of communication through web.
This is where ‘push-based’ communications methods such as RSS come in. RSS stands for Really Simple Syndication or Rich Site Summary. It can be simply explained as a file containing the latest headlines, which can be published and subscribed to easily. RSS is not for just effective communication, but also for augmenting visibility of their websites, thus increasing traffic to their sites. End of the day, these organizations update their customers without worrying about ‘mass deletion’!
Features of RSS: We can define RSS more technically as a lightweight, topical, metadata and syndication format. Let’s break it down. Lightweight: This is a very important feature looked upon by many users as one of the reasons to prefer RSS tool.
RSS is very small, in the sense – it requires less space, usually less than a hundred kilobytes of space. RSS files are XML documents, which can be written using any text editor (Word, notepad, emacs, vi etc).
Topical: RSS highlights what you think is important on your page and that would be the contents seen by the other readers. For example, if you are a news organization, you may want to focus on the latest headlines, if you are a 12 businessman you may want to showcase about your products or if you are a publisher you may want to throw light on your latest book releases.
Metadata: Metadata is the information about your data. You can embed details about your data in your RSS file. For example, who wrote the article you are highlighting or how often your RSS file will be read to see if you have added any information.
Syndication: It is to present a snapshot, in a specified formatted file, of what you consider most important about your site at the moment. How to go about it? As a provider, the first step is to collect the latest news, announcements or any information you wish to give subscribers. Then you create ‘RSS document’, a summary of the collected information. The next step is to register the document with an RSS publisher. Once it is registered, anyone using an RSS reader can get it from the publisher or directly from your site.
Essentially, bloggers and news sites have been the early adopters of this technology, mutually benefiting in terms of updates and increased visibility. If you run any kind of online venture and require website traffic, internet marketing know how with all the new Web 2.0 technology like podcasting, video emailing, vlogging, blogging, and social networking, then you need to learn about RSS Feeds for massive free traffic. Godspeed to your success, Loni Nahinu http://www.DigitalMediaCash.info http://cashresults.blogspot.com