I hear over and over from my local marketing clients talking about the fact that they have the hardest time getting true results from their marketing campaigns online. Unfortunately there are a large number of marketing firms offering these internet services, however not all of them are qualified to really improve your business.
In this article I am going to give some free tips that have helped my company receive tremendous internet exposure through a variety of Marketing tactics. In my opinion the best spent dollar on internet marketing would have to be Search Engine Optimization services as well as press release and article distribution. Submitting your content to already popular article and press release sites gives you the ability to easily grab top rankings with minimal effort. Chances are you found this write up online simply because I submitted this article using about an hour of my time.
How do I create a marketing article or press release that succeeds?
Simple! Write about what you are interested in promoting and give it some thought. A well thought out article with some great information is sure to grab readers attention. At the end of your article include your contact information and some sort of Call To Action! This is one of the best ways to really succeed in this area. Your articles should be at least 450 words.
What is the difference between an Article and a Press Release?
Simple! An article is a document talking about any topic, and it is also non self-promoting write up. A press release is created to self promote a company, person or service provider. Create your article or press release and then submit it to top article and press release sites.
Next I want to talk to you about improving your search engine rankings for your web site. I have been working in the industry for 10 years, however when it comes down to it - it is not all that hard at all to improve traffic to your site. I am going to give you 5 tips below that will surely improve your search engine rankings and traffic.
First, you need to optimize your site. Basically, here are the tricks to the trade. Use a keyword suggestion tool to find out what terms you want to top google under. Then utilize those terms in your web page content, title and meta tags. Don't put your key terms in your pages more than 4 or 5 times - because you can run the risk of being docked for keyword spamming. Write to impress your site visitors and provide a great website experience. We will tell you below how to grab those top rankings under your terms of focus.
Second, you must start getting links to your web site. Every link that points to your web site from other web pages MUST include your key words in the anchor text. Anchor text is the wording within the link itself. Links should be built in a variety of methods. You can ask people to place your link on their site, you can exchange links with others, you can post in forums, blogs and use other methods. The best way to grab links is to offer something interesting and of value that others will link to willingly. You can also place your links in the articles and press releases you distribute! This is an amazing way to get quality links. Another way to get links would be to submit your site to directories such as yahoo, dmoz and others. Lastly you can use web site such as Backlink Builder to easily find places to place your link online.
Third, you need to create lots of sub pages full of great unique content on your web site and get links to that content. This is a big deal and sounds like a lot of work, but it will really pay off.
Fourth, you need to make sure that your domain name or URL of sub pages on your web site includes great key words within them. The search engines place a large amount of emphasis on the key terms within a web address.
Fifth tip is pretty simple, stick with it and don't give up. I love a quote from Ross Perot, and believe in it completely. "Most people give up just when they're about to achieve success. They quit on the one yard line. They give up at the last minute of the game, one foot from a winning touch down." - I know your mom and dad didn't raise a quitter, did they?
Hopefully this article helped you all out, remember if you don't have the time to perform marketing for your company or web site, you can always hire someone.