Ad tracking allows you to track your visitors from the time they click on your online ad to the destination page you want them to reach. Advertising is the new mantra for a successful online business today. Ad tracking software tracks the ROI (return on investment) of your pay per click listings, auto responders, and exit pop-ups and under, article, affiliate, e-book and reciprocal links, and newsletter or e-mails, banner and off-line ads. You can spend hundreds of dollars on advertising and countless hours of work. But how would you know that a certain e-mail advertisement is working for you or not?
Ad tracking, also known as post-testing or ad effectiveness tracking is continuous in-market research that monitors a brand's performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition.
The process to track the performance of an advertisement is known as ad tracking. Knowing which click came from which e-mail will tell you what is working or not and wear to improve your advertising dollar. Ad tracking down to the link within the e-mail. By ad tracking you get to know the revenues earned via particular advertisement campaign in the business.
Mostly your advertisements are in the form of click and buy banners. You post your links to your own websites and sell your product. Another way of advertisement is email marketing.
Ad tracking your e-mails will help you to make out how many e mails you send were actually opened and read and many other features. It is important for you to track your advertisements for future research and studies. If your advertisement or link is not popular, you will come to know about it through ad tracking.
After knowing the performance and effectiveness of your advertisement you can re-plan your strategy for advertising. Ad tracking must be done for every sort of advertisement.
You can develop an ad tracking system for email marketing, site links, pay per click ads, articles, banner ads and surveys. You will come to know how many people are taking part in your survey through a proper ad tracking system.
It is also possible to recognize the exact number of people reading your articles on a website.
You can hire an ad tracking agency for this purpose. Such agencies provide you ad tracking service for a particular amount. But they are usually pretty expensive. Tracking with Adtrackz helps you know how many people are reading and responding to your online advertisements. Furthermore Adtrackz will help you will know how many people read and respond to your online e-mail advertisements. Adtrackz lets you track and test all of your ads.
Though, you can not rely completely on services of these agencies. Experts have advised that you must have an ad tracking system of your own. You can develop the system by using ad tracking software. The software is installed and connected to all your advertisement links. It tracks even the smallest activity related to your ad. Have an ad tracking system to keep a track of the sources of your advertising revenues.