In recent advancement with technology, there are various updated techniques are available for marketing products and services. One of such most preferable choice of marketing tool is Text Message Advertising. This kind of marketing has helped many organizations to market and promote their product and brands which may lead to increase in revenue. As there are many real instances available in market, which have proved that many organizations has gained more ratio of revenue due to this successful tool of marketing. By this method of marketing technique the seller can reach both new and existing potential consumers. The main factor which a company should do before opting for such choice is to plan in prior regarding the concept which they decide to market.
Extensive reach ability
Through this marketing medium, both the small scale and big size companies can promote their product and service for which assured benefits can be reaped. It is one of the most impressive tool for advertising products as in recent world to trace a person without mobile is hard to find. Also, it is so easy and convenient method of advertising as by clicking few buttons one can reach more people. And also, from consumer perceptive, just by viewing the message which they may receive, he or she can gain knowledge about the best products available which they intend to procure.
Know-how before implementing
As a coin has two sides, there are consumers who will not read advertisement messages and delete the same unread. In such case, there is no meaning for opting to this type of marketing. Hence, the advertiser should be very cautious to make sure that the concept of advertisement should be catchy and it should attract customers. All the organization which are running profit oriented aims mainly on two major concepts namely generation of revenue and promotion of brand name. If one send message through mobile to customers who are not interested with the brand may simply ignore it. Hence, targeting right customers are more important.
Need for finding right customers
For an instance, if one is advertising branded men's wear it is not necessary that mobile marketing should be done for gents only. As most of the women will take part in purchase of men's shirt for their partners, it should be done for both men and women. The response may not be effective if it is not done in this manner, and thereby expected gain through this marketing is not possible.
As there are large number of customers are mobile holder, organization can opt for this kind of marketing tool as they are inexpensive and available easily when compared to other means of advertisement. For example, if one advertises through television, there is no guarantee that every potential may spend time to watch it. If it reaches the customer's inbox, there is a high probability that they can have a look into the advertisement.