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Google Gadgets, Yahoo Widgets & Myspace Widgets: Social Media

Google Gadgets, Yahoo Widgets & Myspace Widgets: Social Media

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by Frank Stoczko
March 25, 2008


Frank Stoczko

A technology and business executive with over 25 years of "been there, done that" experience as an entrepreneur, innovator and team-builder. Throughout his career, Frank has held progressive, results oriented leadership positions with chief technology officer (CTO) and chief information officer (CIO) level responsibilities, covering all areas of IS/IT, telecommunications and operations. A common sense visionary able to craft and articulate persuasive business strategy and leverage technology to achieve positive business results. A well-respected and confident manager skilled at resolving complex business challenges by using a team approach to deliver effective technical solutions that meet business need. A voice of reason in a world of continuous technology change, always ready to adapt and re-invent when new challenges demand. Frank graduated Summa Cum Laude from Gwynedd-Mercy College, Gwynedd Valley, PA with a Bachelor of Science degree in Computer and Information Systems. He also holds an MBA degree from the University of Pennsylvania, Wharton School, Philadelphia, PA. In addition, Frank has been certified by WebCEO University as a Professional Intenet Marketer (PIM) and by Google as a Google Advertising Professional.

Frank Stoczko has written 6 articles for PromotionWorld.
View all articles by Frank Stoczko...

 

Remember the film “Field Of Dreams” and the tagline “If you build it, they will come?” Well, the same goes true for a Google Gadget, MySpace Widget or Yahoo Widget. Social Media Marketing and Viral Marketing are the crux of the online industry. Create a great looking website, fill it with informative content and useful information and viola - you have something that people will want. Something people will even be willing to pay for.

 

The trick is to get them to see your website. This is where viral marketing and social marketing come in. It is amazing what a few simple tricks that you can learn on the internet can do for your business. Creating a Google Gadget or a Yahoo Widget is not difficult at all.These are little bits of code that can be implanted in text. Because they are attractive little photo codes, they are appealing in text and can be put just about anywhere. Many people use these as their signatures on forums and blog posts to draw attention to their websites. They are very, very effective marketing tools and not difficult to create.

 

There are several tutorials online about how to create a widget or gadget. The first thing you need to understand is that this will connect to a website.Every time the website updates, the text that you use can update. A widget or gadget can be used in many different ways. For the most part, however, they should be used as a way to update information.

 

If, for example, you connect your widget to the weather channel, and you incorporate it into text into your website, your website will be updated every time the weather changes, which is often. This can continue to keep your website updated and at the top of RSS feeds.

 

If you change your website frequently, you will want to build a gadget or widget connecting it to your website. Again, with every change, the widget will automatically reflect that a change is being made. If you have subscribers to your website, even if it is a social page on MySpace, anywhere you post the widget online will continually update each time you change your MySpace page.

 

Think of what you use in your business that repeats often. Instead of constantly notifying people that you have a new shipment of a certain product, for example, you can incorporate a google gadget into something like a subscriber link and have it automatically update each time you change your website. You can spread the links all over the internet, on bookmarking sites as well as social networking sites and the sky is the limit.

 

Building a Yahoo Widget, MySpace Widget or Google Gadget is simple and fun. There are fun tutorials that teach you how to complete this task. Just think about what you want to do with the gadget or widget and how you want to use it. Then log onto the Google, Yahoo or Myspace and follow the prompts. Then you can start building it.

 

And they will come.

 


Submit Your Articles or Press ReleaseAdd comment (Comments: 2)  

Title: how to 'cheat' the reader on updating the site?

March 29, 2008
Comment by Jacob

Frank,
could you please explain this point:
'If, for example, you connect your widget to the weather channel, and you incorporate it into text into your website, your website will be updated every time the weather changes, which is often. This can continue to keep your website updated and at the top of RSS feeds.'
The weather is updated, OK, still what about my site? How do I succeed to 'cheat' my reader if he sees the content is the same content?
http://pr-move.blogspot.com/


Title: Clarification of "Social Marketing"

March 25, 2008
Comment by Mike Newton-Ward

This pieces makes some very good points. I just want to call attention to the use of the term "social marketing" in the second paragraph. What you describe is not social marketing! It is better labeled "social media" or "consumer generated content," as you have done elsewhere. Social marketing is a concept first explicated by Philip Kotler & Gerald Zaltman, Kellogg School of Management, Northwestern University, in 1971, to describe the application of commercial marketing principles to health, social and quality of life issues. (Cf. Kotler, P. and Zaltman, G. (1971) "Social marketing: An approach to planned social change. J of Marketing. Vol. 35, pp. 3-12.)

Social marketing has been used around the globe by government and non-profit organizations to impact issues of societal well-being as diverse as breastfeeding, recycling and encouraging savings account. It is so much more than promotion, and uses all of the "4-Ps" of the marketing mix: product; place; price; and promotion.

For more information you can visit the following web sites, among others: www.social-marketing.com; www.social-marketing.org; www.nsmcentre.org.uk.

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