Video Marketing is one of the hottest and newest forms of internet marketing. It allows you to get your website to rank on the first page of Google, Fast! And you don’t even need a website.
Video Marketing is just like a TV commercial but much more effective. You demonstrate your product or service and list your website address and/or your phone number. So even if you don’t have a website you can drive traffic to your store or to your phone number.
A benefit of video marketing is that, unlike a TV commercial where most of us just turn to a different channel or go into another room, people searching the internet are actually interested in what you have, as long as your video commercial is interesting. You’ll have targeted eyes reading every word or listening to everything you have to say. Best of all it’s free.
Video marketing is a fairly new concept, however, a lot of experts and internet marketing specialists still doubt its effectiveness. People often worry that the time spent creating an online video might be better spent using some of the other typical methods of internet marketing or search engine optimization.
But why does video marketing work?
Because it’s: Simple, Easy, and Convenient. SIMPLE: because an internet video can be created in a few minutes to a few hours. EASY: because your prospects don’t have to do anything except sit back and watch with just a click of a mouse. And CONVENIENT: because watching and listening is always easier than reading, and it usually takes less of their time.
I discovered video marketing a few years ago after seeing some of the top internet marketers using it to capture my email address and information. I didn’t quite understand how to implement it into my marketing efforts but I did realize the power of it. So I bought a domain name that was available so I could build a website at a later date.
Video marketing gives you the power to show your message to your prospects without the need for them to thoroughly read any content.
But, the most important benefit of video marketing is its visibility. Not only is it easy to advertise on a lot of free video sharing websites, but it can also be sent around the web without fearing that it loses its ability to get traffic to your site. The social sharing or viral flexibility is also its strongest point.
You can also have videos in your website, upload them to many video sharing sites, or have them bookmarked in social bookmarking sites, which will not only provide you with many backlinks to your site but also get you a ton of FREE traffic. This is where video marketing has many advantages over article marketing.
We all know articles can just be copied and forwarded along in emails. But, people don't actually like to share content as much as they like to share videos, which can be much more entertaining.
Video marketing is now a whole lot easier and more convenient to utilize, especially with all the web 2.0 and social media sites that support video, like YouTube.
People say the secret to marketing is creativity. Video marketing certainly allows you to be very creative, uncover ideas and open your imagination. Discover creativity and success with video marketing.