An Insight Into Email Marketing Service	Visited: 1020 Not rated Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Khalid Sajjad May 03, 2010

Email marketing is definitely the in thing when it comes to online brand building. If you want a professional to handle this type of marketing then what you need to look for ideally is an email marketing service provider. There are hundreds of companies over the internet who offers different types of internet marketing services but finding the right one is often a difficult job.

One of the best places to begin your search from is the internet itself. There are hundreds of pages of reviews of different email marketing service providers. You can start by reading their reviews as this will definitely help you in understanding what the top service providers are offering and what does their package include. According to TopTenReviews.com, the top 10 email marketing service providers include:

Icontact

Benchmark

Constant Contact

Campaigner

Pinpointe

Mad Mimi

Bronto

Vertical Response

MailChimp

Steam Send

All of the above email marketing service providers offers monthly pricing options, contact management features, email creation features, email sending features, email reporting features, technical support, and supported configurations.

The monthly pricing options can vary from $10 for 500 contacts to $150 for 25,000 contacts, each month. The monthly pricing will vary from one provider to another and will depend on the number of contacts you want to send to. The different slabs available for contacts are 500, 1000, 2500, 5000, 10000, and 25000.

One of the important things to remember when choosing email marketing service provider is that you should check the pricing and benefits offered by multiple services. The provider who offers you the best rate and the maximum number of benefits is the one to choose. This can be possible only if you are able to draw a comparison chart for various providers on the basis of key features. Some of the key features include ease of use, feature set, type of services, email campaign creation, campaign reporting, help & support, and pricing.

The second most important aspect of email marketing service is contact management features. You need to find out in detail the various features offered by email marketing service providers as this will help you to make an informed decision. Some of the important contact management features that you need to look out for include ability to import mailing list, automatic removal of unsubscribed contacts, automatic grouping of email contacts, automatic detection of duplicate emails, adding custom demographic fields, option of opt-in.

The third most important aspect of email marketing service provider is the various email creation features offered by the providers. These features can be a part of the services offered or they can be integrated into automated software’s. Some of the basic and fundamental features that you need to look for include email set up wizard, Unicode support, feature for adding images and hyperlinks, enable creation of plain text message, HTML message, messages from a template, enable overall preview on a WYSIWYG editor, and enable creation of auto response among others.

These are some of the primary features that you need to look for while searching for email marketing service providers.

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For further information, please visit website of Email Marketing Services