Social media marketing is one of the most effective marketing strategies which most of the companies deploy these days. Just like conventional marketing and branding, most of the companies are indulging themselves in social media marketing due to:
- The presence of a large population on social media platform
- Potential customers or target population can be approached easily
- Wide variety of marketing methods using different media formats in form of graphics, audio, video, photographs etc.
- Fast and easy marketing statistics could be obtained to figure out the effectiveness of marketing events etc.
The promotion over social media is done using platform accounts or product page or fan page or applications etc, but the administration of such pages is done manually. In order to reflect a more professional yet lively behavior to the population, certain points are needed to be kept in mind in order to popularize your brand or yourself on social media. Here are some dos and don'ts in social media marketing are as follows:
- Provide useful and interesting information to fans or people who "like" your page. Flooding the page with unnecessary posts degrades the reputation of the company or brand.
- Interact with the fans. Conduct polls, appreciate feedback, ask and answer questions. The feel of being a human administrator should be passed to fans instead providing the information like a machine or a robot.
- Do check your posts, tweets or updates for all kind of grammatical, contextual, syntactical error before posting any such news on fan page.
- Involve different media formats for promotion of product or service. Analyze which platform would be best suited for your brand and give a substantial amount of time. Formats seem interesting to users on social platforms and if the content is something interesting, users wouldn't mind sharing it in their network, which indirectly is the marketing about the company.
- Build a strong network by checking in to see about the people who request to add up on page. Find and interact with popular people in your niche.
- Use applications provided by social media platforms, to make the page more interesting and user-interactive.
These were some practices to perform on a fan page to earn the reputation for an offshore software development company or a product or service. There are some things which page administrator shouldn't practice. It may not bring positive reputation for the page rather saves the graph of reputation from falling down over social platform.
- Don't push people into responding to any post or event sent by the administrator. People who are connected with the page can see whatever is posted; pushing would only give a negative impact to connected users.
- Don't forget to thank people on each post they posted or replied. Review from the followers is always appreciated and should be greeted properly.
- Don't try to over-promote the page or company. People will get to know about the company from its quality of work and its capability. Un-necessary promotion gives a sense of being a spam to people.
- Don't post irrelevant or "all about you" content on the page. Try posting the content which describes the services provided by the company or something which users could easily relate or something of their use.
- Don't stick to only one marketing strategy or promotion activity. It would be totally depressing to use a fork for feeding the custard. There is always a specific set of approach for each business.
These are some pieces of thought for effective promotion of a web-page or company or fan page. Page administrators should lay an emphasis on careful promotion of the page while keeping the page interesting, so as to convince the followers or connected users to re-route their own social network to their page.