When marketing your business on the Internet it is important to identify your target market and their search habits. Who is your target market and where are they located? Googles goal is to show those browsing search engines the most relevant websites based on a query. With Google’s algorithm progressing, depending on what country you’re living in, you will get different results. This is called geo-targeting in Internet marketing lingo and it can be used to your advantage to increase the amount of targeted traffic to your website based on the target market and where they are located. After you have considered the people who are searching for your business online, their search habits, and the keywords they would type into Google to find your website then you’re ready to get started. Follow these tips to get your businesses local SEO off the ground.
1.) Ensure that the top-level domain is correct because they will automatically target those in its geographic area. If you’re targeting investors in Canada then the domain that targets these investors should end in .CA. If you’re using an international domain such as .com then search engines will consider other factors.
2.) Try to get do-follow back links from companies within the same geographic area.
3.) Ensure that your company address is on every page.
4.) Implement on-page optimization for the location you’re targeting for all of the services you offer. So if you’re a law firm who offers employment law, automobile law, divorce law, or real estate then get ranked for employment lawyer Florida, auto lawyer Florida, Divorce lawyer Florida, or real estate lawyer Florida. To implement proper on-page optimization use the keyword in the title, domain, meta tags, content, page titles, and within rich snippet videos.
5.) Get listed in local online directories and newspapers.
6.) Get listed in every map directory as well as cell phone directories. Some cell phone map applications use different services to get their data. Ensure your business is listed in all of them.
If you complete these tasks then your business is off to a great start to getting found in the search engine by your target market. Try to consistently update your website with fresh content to prove to the search engines you’re active and to your followers that you keep up with current trends within your industry. Furthermore, its important to improve your domain and page authority to further differentiate yourself from the competition.